Google’s “New Coke” Blunder!
Seems like even Mega, Goliath type companies don’t learn from the mistakes made by others, oh so many years ago.
Google with their latest algorithm launched just a few weeks ago to help them compete better in the world of internet search inquiries is taking a lesson out of Coca Cola’s play book.
Twenty six years ago Coke in order to compete with Pepsi changed the formula of their flagship drink and made it “New Coke”. In their drastic attempt to be like their competitor Coke failed to realize who their customers were. They wanted to capture Pepsi’s new generation but failed to recognize the generation that help shaped them into a global powerhouse.
Coke failed miserably!
In time Coke learned from their mistakes and reshaped their company, refocused their efforts, listened to their customers and now are the number one beverage company in the world.
Google was once the mighty and proud search engine that everyone used, and every one wanted to be ranked on.
They’re screwing up!
Google’s latest attempt at recoding the algorithm that made them famous is putting entrepreneurs, web companies and those searching in frantic mode.
Google is the “New Coke” all over again.
Websites that have enjoyed prime real estate on Page 1 of Google for their key words are being tossed aside like yesterday’s trash.
Strategies employed by the so-called SEO experts are being put to the test and major money is being spent to force everyone to drink Google’s new concoction.
Google is running scared!
Their biggest competitor is Facebook!
While Facebook is relatively the newcomer compared to Google – it really is the Coke vs Pepsi war all over again.
In this battle, everyone with a website is collateral damage.
Google is punishing those without regard to how long they’ve been on the net or how much money they make or spend. And, yet at the same time rewarding those who have no clue what they are doing, or how ridiculous their content is.
It’s so haphazard!
And Google seems to be proud of it!
In my search for answers I’ve discovered a few clues to Google’s “New Coke” formula, and it goes something like this…
The Main Ingredients to Google’s Algorithm.
(importance from top to bottom)
1)SEO Keyword Usage Factors
2)Domain Strength / Speed
3)Registration History
4)Age & Quality of Links
5)Historical CTR to page in SERP’s
6)Content Quality Score
7)Negative Results
Keywords are still a very important factor in determining where your website page ranks on Google’s search. Add in how fast your website loads and how old it is and you have the making for a great “Page 1″ search.
Here’s the monkey in your wrench!
It’s the sweetness that Google hopes will help shape their future.
They’ve added a few more tricks! No copying! Yep, Google now grades on content, the time users spend on your site, usability, links to and from, and how your page is being promoted on social media, article submission sites and blogs.
What Google is hoping to do is force all website owners to be more creative, original and somewhat authoritative in their content creation. Google penalizes your site for using content that is duplicated from others or even your own sites.
Google no longer wants the generation that helped build them, they want the new generation that sits in front of the computer all day doing nothing but creating original works of art, sipping from their fountain.
It’s sounds great in theory, as I’m sure so did the idea of “New Coke”!
But, in all reality there is not enough credible in-the-know web designers, SEO experts or do-it-yourselfers to implement all the new rules for websites to achieve what Google is proposing.
Hey, just knowing what I shared with you could help you achieve higher rankings. Well, until Google decides to change the formula again.
Until Next Time,
Email: rob@robanspach.com Phone: (717)330-7947
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