Recharging those batteries!

This is the first summer I’ve taken this many vacations! 

   The beach! The mountains! Overseas! Time off to visit friends! 

   I don’t say this to impress you, but to impress upon you. 

   You need a vacation! 

   My neighbor asked me point blank, how I can afford to take off so much.

    He’s an entrepreneur (in a sense) who has fallen victim to the “I’m a slave for my own company” attitude. 

   I explained to him that vacations are just as important to an entrepreneurs mindset as making money is.  Maybe more so! 

   Taking time away from your business gives you an appreciation for the business you created (or bought, traded or otherwise acquired). 

   Your mind, body and spirit become refreshed, rejuvenated and renewed. 

   Thinking about your business 24/7 is fine… when you’re working! But, don’t do it while on vacation. Give yourself time to escape the business and have fun. 

   When I start to get the “pain” from working too much…I know it’s the sign to take a vacation and recharge those entrepreneurial batteries. 

   Speaking of pain… Here’s an article I wrote last year (6/22/2010) that I feel fits right in… 

LISTEN TO THE PAIN!    

I took a few days off, did you miss me? 

After 6 months of what seemed like non-stop work…I felt burned out! 

I needed some desperate me time. No phones! No computer! No checking emails or facebook! I just totally unplugged!  

And why not I thought… it was the perfect weekend to escape. 

I went dancing with my wife (something we haven’t done it awhile). Took the kids to see Toy Story 3, celebrated my 41st birthday, then celebrated Fathers Day, ate at a creperie, took a couple naps in between… it was awesome! 

Now I’m back! Refreshed and ready to rock! 

A few days before I left I was really starting to feel the passion slipped away…it seemed my mind was always intune to business, marketing and helping others…and I was losing focus on what really mattered. Oh, don’t get me wrong…I love helping people. But, after many months of non-stop, nose to grindstone, this marketing maniac was starting to feel the pain. 

My friend, Charlie McDermott, shared this very important message with me, “Pain is good…it teaches us a lot “if” we listen”. He went to say, “sounds like your pain is speaking to you!” 

Most entrepreneurs will eventually feel the pain. Some choose to ignore it. Others noticed the pain they are feeling and prescribe themselves with a few days of R&R (rest and relaxation).  

My buddy, Scott Linde (yeah the bug guy from New Jersey) eliminates his pain by taking multiple vacations a year. He says, taking vacations actually makes him more money. Strange right? Not really! When he comes back from his trips, he is refocused, reenergized and recharged.  

Taking time away from your business, getting away from all the distractions, enables you to focus on your goals. Focus on why you really started your business.

In the book, “The E-Myth” by Michael Gerber, your business is suppose to fund your personal life, not your personal life funding your business. If we are focused on constantly building our business, we are taking away the time needed to build up ourselves. 

What do you enjoy doing?  

Why aren’t you doing it? 

In the book, “The 4 Hour Workweek” by Timothy Ferris, Tim loves to travel and experience all that life as to offer…his book will help guide you to refocus your business energies in such a way that you are maximizing your work load and spending more time on what you really enjoy. Work Less, Make More!  

But, how do we get there? 

Well, here’s Charlie again to share his thoughts on how you can do it. “Get away for a day or better yet two…no phones, email etc. Focus on your long range goals and dreams. Set up a plan or a timeline that will get you to the point where you are spending most of your time doing what you love. Then come back recharged and work your plan.” 

Great advice Charlie…thanks! 

So before you get to the breaking point and start to feel the pain or have that feeling where you want to go “postal” on everyone, maybe it’s time to take a break and schedule some days away so you can refocus.             

   Well my friend, as I type this, I’m also busy packing! Yep, I’m off again!  

   Actually, this time… it’s with my whole family! Sort of a family reunion vacation. 

   Lots of lazy river tubing, shooting stuff and enjoying life to the fullest!                          

  Until Next Time,          

     “Live with Passion!” 

   Rob Anspach   

 

Contact Information

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Email: rob@robanspach.com                                   Phone: (717)330-7947 

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 Follow me on Facebook, LinkedIn, Twitter, YouTube & WordPress!

                    

 

Rob Anspach is a “brilliantly savvy” entrepreneur who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace, how to dramatically improve their business so they enjoy coming to work again and how to win over customers regardless of price. Discover how easy it is to make money in your online or offline marketing, to attract and retain clientele and profit from your passions… visit http://www.robanspach.com  today!

 

Rob is also the creator & dynamic force behind Success Secrets TV, the new online show dedicated to helping entrepreneurs stay successful… check it out by going to… http://www.SuccessSecrets.TV

Generating leads just got easier!

  Back a few months ago I interviewed John Spangler for my Success Secrets TV show and what grew out of that was a fantastic friendship that incidentally is spawning a brand new service.

         You see, during one of our many brainstorming sessions, we started talking about lead generation. And, how businesses are being bamboozled with so much techno-jargon that they are swindled out of their hard earned dollars chasing after so-called leads.

         Not to pick on any names, but one does come to mind, and if you’ve used their system before, you just might figure the name out. Their whole premise, is charge by the lead! Which, in and by itself, could be a valuable thing. However, when you are being charged for a lead that 5 other companies could be getting too, then it’s value is grossly overstated.

          This was the major complaint we found with most lead generation systems. No exclusivity! You were being charged $13-$20 or more per lead regardless of the quality of the lead. Then, fighting as fast as humanly possible to call that lead, to secure the sale, before your competitor snatched them from you.     

           The lead generation company was making all the money! 

          The other complaint that most contractors had using their flawed system, well, they boiled down to quality of leads. If consumers were just browsing the system, window shopping so-to-speak and filled in the form…BLAM! The contractor just got clipped a fee. The consumer would end up getting hounded by various contractors all drooling over the prospect in hopes of making a sale…only to realize it was a bogus lead.

           So, John and I started coming up with ideas. And then more ideas. After many late night calls, gallons of high-octane java, volumes of note taking and many sleepless days…we did it!

           Well, almost! I’ll get to that!

           We developed “Local Leads R Us“!

           A lead generation service, designed to match consumers with professionals without all the hassles.

           It’s still in beta-testing. We’re still working all the bugs out of the website!

           But here’s the skinny! And, why I know you’ll love it!

           No individual lead fees! No fighting over leads! No competition what so ever!

           Nope, none of that!

           Just a straightforward way to capture clients without all the hassles.

           I can tell you want to know more, right?

           How to join? What it costs? All the nitty-gritty stuff!

           To join, simply fill out the form on the website, or reply to this email with your name, contact information and a brief description of what it is that you do.

           The initial cost… $299 to join and $299 a month. Which we’ve been told is an absolute steal for the generation of qualified, unlimited, exclusive leads.

           For a limited time… (and yes, I know “limited time offers” are so over done, but what I’m about to say…and knowing full well, that this system can help you and that everyone will want it soon…we have to limit the amount of “newbies” joining up).

           It’s not that we don’t want a ton of new clients using this system, oh, we do, trust me! It’s that we are still working out all the kinks and cleaning up the site. It’s still a work in progress.

           So we need 27 anxious entrepreneurs to help us!

           In return, you’ll receive all the benefits of using the system for just $99 down and $99 a month.  

           Yeah, it’s a whopping savings! But, it also helps us out. We need to hammer out all the glitchs, and yes, there are a few left. Hey, I have to be honest. 

           If it was 100% finished and ready to go…you’d better believe I would charging the full amount. By working with 27 brilliant entrepreneurs and getting them to give us feedback on what’s working and what’s not, we can make incremental changes that will make the system complete.

       Capturing clients can be a daunting task, but if you do it right, the return on investment can be huge!

  Until Next Time,   

   “Live with Passion!”

     Rob Anspach   

 P.S.   If you peruse the site you’ll notice a few mistakes and I believe somewhere it asks what type of lead you are looking for and when you click it and shows “roofing”, yeah, that gave me a chuckle too! Just disregard that, John was hopped-up on way too much coffee that night and just put something in that field. If you’re a roofer then it’s great, but if not just disregard it. It’ll be changed anyway.

 P.P.S.  If you are definately interested in trying the system out and want to be one of the first 27, shoot me an email (rob@robanspach.com )and say YES, SIGN ME UP! 

I just got this amazing package…wanna see!

Take a look at the series of pictures below…

  This is the package I received the other day that I thought was an amazing way to grab my attention and get me to action.

   As you can see, the package wasn’t very big, but when I opened it, there was a surprise element and somewhat cryptic message that got me to explore further.

 

    Kinda cool, huh?

    Imagine sending your clients one of these…what impact would you have on them?

    I bet they would call and make another sale.

    Well, I did some digging and I found a company that does these “take-out” boxes.

    http://www.fancyfortunecookies.com/product_p/takeoutimp.htm

    I’m sure there are others, so do your due diligence and some investigating and I’m sure you will find the perfect “take-out” box to use the next time you want to make an impact and stand out with your customer.

    Try it!         

  Until Next Time,      

   “Live with Passion!”

     Rob Anspach   

 P.S.  Anything that you can do that makes an impact and lets you “stand out” will increase your chances of being noticed and remembered.

P.P.S.  Exclusive subscriber notice…Not yet posted to my website… Mark your calendars for February 3, 4 & 5 (2012) for the Be A Better Entrepreneur seminar. The event will be held in Orlando Florida and will be priced at $2995 per person. However, the first 30 people who sign up will save $2000 and get into the event for only $995.00 – click the link to take advantage of this fantastic pricing. Plus, the first 30 will receive a private marketing jam session one of nights of the seminar. 

 https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=6HZ2KWEYGN8NJ

Seminars designed exclusively for the self-employed!

 

Contact Information

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Email: rob@robanspach.com                                   Phone: (717)330-7947 

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

 Follow me on Facebook, LinkedIn, Twitter, YouTube & WordPress!

                    

Rob Anspach is a “brilliantly savvy” entrepreneur who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace, how to dramatically improve their business so they enjoy coming to work again and how to win over customers regardless of price. Discover how easy it is to make money in your online or offline marketing, to attract and retain clientele and profit from your passions… visit http://www.robanspach.com  today!

Rob is also the creator & dynamic force behind Success Secrets TV, the new online show dedicated to helping entrepreneurs stay successful… check it out by going to… http://www.SuccessSecrets.TV

It’s now even easier to promote your website with this little feature!

Imagine, everyone who goes to your website now has the power to instantly tell their friends about it in “real-time”.

That my friend is the power of a little thing called the “LIKE” button.

And, now you can put that power to use right away on your site. Or sites!

Yep, getting your friends, clients, visitors and maybe even your competitors to share with their friends and followers what you and your website is all about just got so much easier.

Everytime someone clicks the “LIKE” button on your website, it instantly shows up on their Facebook wall/stream. So if you clicked on the “LIKE” button on my website it would show up as ” You just liked a link” and it would display the link name and a description.

Maybe, it’s just me…but, I think it’s pretty sweet!

It’s yet another tool in your marketing toobox that you can use to get others to help promote you.

Until Next Time, 

   “Live with Passion!”

 

 

   Rob Anspach 

P.S. Oops, I almost forgot to give you the link to get your FREE “LIKE” button.

http://developers.facebook.com/docs/reference/plugins/like/ - use the XFBML code as this is more acceptable on websites than iframe is.

P.P.S.  Exclusive subscriber notice…Not yet posted to my website… Mark your calendars for February 3, 4 & 5 (2012) for the Be A Better Entrepreneur seminar. The event will be held in Orlando Florida and will be priced at $2995 per person. However, the first 30 people who sign up will save $2000 and get into the event for only $995.00 – click the link to take advantage of this fantastic pricing. Plus, the first 30 will receive a private marketing jam session one of nights of the seminar.

https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=6HZ2KWEYGN8NJ

Seminars designed exclusively for the self-employed!

Contact Information

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Email: rob@robanspach.com                                   Phone: (717)330-7947

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

 Follow me on Facebook, LinkedIn, Twitter, YouTube & WordPress!

                    

Rob Anspach is a “brilliantly savvy” entrepreneur who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace, how to dramatically improve their business so they enjoy coming to work again and how to win over customers regardless of price. Discover how easy it is to make money in your online or offline marketing, to attract and retain clientele and profit from your passions… visit http://www.robanspach.com  today!

Rob is also the creator & dynamic force behind Success Secrets TV, the new online show dedicated to helping entrepreneurs stay successful… check it out by going to… http://www.SuccessSecrets.TV

Google’s “New Coke” Blunder!

Seems like even Mega, Goliath type companies don’t learn from the mistakes made by others, oh so many years ago.

Google with their latest algorithm launched just a few weeks ago to help them compete better in the world of internet search inquiries is taking a lesson out of Coca Cola’s play book.

Twenty six years ago Coke in order to compete with Pepsi changed the formula of their flagship drink and made it “New Coke”. In their drastic attempt to be like their competitor Coke failed to realize who their customers were. They wanted to capture Pepsi’s new generation but failed to recognize the generation that help shaped them into a global powerhouse.

Coke failed miserably!

In time Coke learned from their mistakes and reshaped their company, refocused their efforts, listened to their customers and now are the number one beverage company in the world.

Google was once the mighty and proud search engine that everyone used, and every one wanted to be ranked on.

They’re screwing up!

Google’s latest attempt at recoding the algorithm that made them famous is putting entrepreneurs, web companies and those searching in frantic mode.

Google is the “New Coke” all over again.

Websites that have enjoyed prime real estate on Page 1 of Google for their key words are being tossed aside like yesterday’s trash.

Strategies employed by the so-called SEO experts are being put to the test and major money is being spent to force everyone to drink Google’s new concoction.

Google is running scared!

Their biggest competitor is Facebook!

While Facebook is relatively the newcomer compared to Google – it really is the Coke vs Pepsi war all over again.

In this battle, everyone with a website is collateral damage.

Google is punishing those without regard to how long they’ve been on the net or how much money they make or spend. And, yet at the same time rewarding those who have no clue what they are doing, or how ridiculous their content is.

It’s so haphazard!

And Google seems to be proud of it!

In my search for answers I’ve discovered a few clues to Google’s “New Coke” formula, and it goes something like this…

The Main Ingredients to Google’s Algorithm.

(importance from top to bottom)

1)SEO Keyword Usage Factors

2)Domain Strength / Speed

3)Registration History

4)Age & Quality of Links

5)Historical CTR to page in SERP’s

6)Content Quality Score

7)Negative Results

Keywords are still a very important factor in determining where your website page ranks on Google’s search. Add in how fast your website loads and how old it is and you have the making for a great “Page 1″ search.

Here’s the monkey in your wrench!

It’s the sweetness that Google hopes will help shape their future.

They’ve added a few more tricks! No copying! Yep, Google now grades on content, the time users spend on your site, usability, links to and from, and how your page is being promoted on social media, article submission sites and blogs.

What Google is hoping to do is force all website owners to be more creative, original and somewhat authoritative in their content creation. Google penalizes your site for using content that is duplicated from others or even your own sites.

Google no longer wants the generation that helped build them, they want the new generation that sits in front of the computer all day doing nothing but creating original works of art, sipping from their fountain.

It’s sounds great in theory, as I’m sure so did the idea of “New Coke”!

But, in all reality there is not enough credible in-the-know web designers, SEO experts or do-it-yourselfers to implement all the new rules for websites to achieve what Google is proposing.

Hey, just knowing what I shared with you could help you achieve higher rankings. Well, until Google decides to change the formula again.

Until Next Time, 

   “Live with Passion!”

 

   Rob Anspach

    

  P.S.  Do you want to know how to improve your website? Do you want to learn how the search engines view your content? Well, now you can! I’ve teamed up again with Internet Guru John Spangler (from my Web Success Series on Success Secrets TV) to offer you a special 5 page White Lable SEO/Website Report. This report is so detailed, so helpful that it normally sells for $99. But, being that John owes me a huge favor and I want to help you grow your business and help your website achieve good rankings I’ve convinced John to let you have it for just $39. That’s an incredible $60 off.

Click to start your order…

https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=B2JJAADBE6YW6

 P.P.S. After paying for your “White Lable SEO/Website report” just send me an email with…

Your name and company name,

The website you want to have checked,

10 keywords or less you want to check for web rankingsWhat I will then do is have John generate the report as a pdf and email you the report that you can then use any way you want.

Contact Information

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Email: rob@robanspach.com                                   Phone: (717)330-7947

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Rob Anspach is a “brilliantly savvy” entrepreneur who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace, how to dramatically improve their business so they enjoy coming to work again and how to win over customers regardless of price. Discover how easy it is to make money in your online or offline marketing, to attract and retain clientele and profit from your passions… visit http://www.robanspach.com  today!

Rob is also the creator & dynamic force behind Success Secrets TV, the new online show dedicated to helping entrepreneurs stay successful… check it out by going to… http://www.SuccessSecrets.TV

What is TBU?

Last Thursday, I spoke at Jeff Cross’ Totally Booked University marketing mini-clinic! I shared with the attendees the in’s and out’s of social media networking, the why’s and how’s of newsletter marketing and the importance of using qr codes as a marketing tool. But, before the event… I sat down with Jeff and he shared with me… …some tips on time management, …why requests from others can lead to new opportunities for you, …what TBU is all about, …why trust is important …and why “face-time” is critical to building your business. Best of all, I filmed it! It’s only about 7 minutes long, but it’s packed full of some really good stuff! Go ahead, have a look! Success Secrets TV – The Jeff Cross Interview Until Next Time,     “Live with Passion!”        Rob Anspach        P.S.  Want to see some other great interviews? Go to http://SuccessSecrets.tv

Contact Information ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Email: rob@robanspach.com                                   Phone: (717)330-7947 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Rob Anspach is a “brilliantly savvy” entrepreneur who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace, how to dramatically improve their business so they enjoy coming to work again and how to win over customers regardless of price. Discover how easy it is to make money in your online or offline marketing, to attract and retain clientele and profit from your passions… visit http://www.robanspach.com  today! Rob is also the creator & dynamic force behind Success Secrets TV, the new online show dedicated to helping entrepreneurs stay successful… check it out by going to… http://www.SuccessSecrets.TV

I’m a non-conformist! How about you?

Yesterday I received an email that took me by surprise, yet provided some awesome content for todays post.It’s a hotly debated subject…One that most likely won’t be resolved in this post or in my lifetime. The email read… “Hey, here’s some constructive advice for you. Dress for success. You do not look professional in your videos at all. If you’re trying to sell yourself as a professional, dress the part. Have a great day!” My first reaction was, WTF! (short for what the fudge) Then I thought okay, he’s trying to be helpful. So I replied,     “Thanks for watching! I do wear a nice dress shirt or sweater in my videos, but I’ve found that people want me to be real and not overly dressed. I use the videos as a way to educate not to sell. A suit and tie would diminish the personal feel and defeat the whole non-selling attribute of the video. Even when I do one-on-one consulting or seminars I usually wear something non-intimidating. This puts the client at ease and they are more receptive to my ideas.”       Well, after several exchanges back and forth on the why proper attire helps or hurts the sale… I finally realized that neither one of us would win this game. Here’s what I know… Your image, the way your portray yourself, is your brand! It’s not how you dress, it’s how you act and how you come across to others. Corporate America has been programmed to wear suits and ties, to dress professionally and those that buck the system get labled as non-conformers. Is not wearing a suit and tie wrong? Nope! Steve Jobs, the CEO of Apple, never wears a suit and tie…is he wrong? Doubt it! Most marketers that I know, rarely wear a suit and tie…are they wrong? Again, doubtful! Like I said, this whole suit & tie debate could go and on. I’m sure both sides have adequate data to support their respective claims. It comes down to personal choice. I believe there is a time and place for suits and ties, and one has to know when to wear such things. Have I lost a few sales because I wasn’t wearing a suit & tie? Probably. I will tell you that in 16 years as being an entrepreneur, I have made more money when the tie comes off and suit is left in the car, then I have with them on. But, hey, that’s just me. I have fun doing what I do! Sure, I’m a non-conformist! But it works for me! Until Next Time,     “Live with Passion!”        Rob Anspach         P.S. What’s your take on the whole “dress for success” debate? Are you for or against wearing a suit and tie? Do people perceive you differently when you wear a suit and tie? Is the information you give out somehow different when you wear a suit or tie?

Contact Information ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Email: rob@robanspach.com                                   Phone: (717)330-7947 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Rob Anspach is a “brilliantly savvy” entrepreneur who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace, how to dramatically improve their business so they enjoy coming to work again and how to win over customers regardless of price. Discover how easy it is to make money in your online or offline marketing, to attract and retain clientele and profit from your passions… visit http://www.robanspach.com  today! Rob is also the creator & dynamic force behind Success Secrets TV, the new online show dedicated to helping entrepreneurs stay successful… check it out by going to… http://www.SuccessSecrets.TV

Business Card Marketing

An often over-looked marketing tool is your business card!You know that little 2×3 piece of paper that is supposed to illicit a response when handed to your customer and compel them to call you. I have stacks and stacks of business cards that I have collected over the last 16 years…and to tell you the truth only about a dozen of them grab my attention. Name, rank, serial number is basically what most business cards amount to! You know what I mean, right? Name of company, name of individual, address and phone number…boring! And don’t get me started on the wasted space that most fail to fill up by not using the backside of the card to enhance their marketing message. As I type this, I’m staring at 2 exact business cards with the same blue color with white font and various sized blocks, one is for a plumber and one for a cleaner… ironically, neither one displays a physical address nor a web address. The only reason I even picked these cards out is that they were identical, but they are so blah, so generic that most people won’t even remember associating the business name with the card. Think of your business card as one of the most powerful ways to grab attention, build trust and compel someone to call you – basically the most cost effective marketing tool ever designed. Like I said, most are terrible! Don’t be cheap! Those FREE cards…forgetaboutit! When I see a card that has that VistaPrint logo on the back or has perforations around the edges from a do-it-yourself print job…I just have to wonder what were they thinking? Do you hand out your business cards to everyone or do you have several cards with different messages? It’s always good to know who is receiving your cards and why. Maybe use one card as a recruiting or referral business building tool and another to educate your prospective buyer. I’ve seen cards with a “Call our 24 hour Consumer Hotline” used as a prequalifier. Potential customers need to call a special number and listen to a prerecorded message to learn how you can solve their problems. The ones who leave a message have been prequalified and now want to know more. I’m a big believer in using your photo on your business card…it add’s credibility and familiarity… which leads to trust! Business cards are really inexpensive as a means of attracting people into your marketing funnel, but why create a card that has no personality? That doesn’t evoke a sense of who you are? That doesn’t get the phone to ring? Or makes you look like a professional? If you want to know how you give your business card more OOMPH! Scan your card into your computer, save it as a jpg and email it to me and I’ll critique it for FREE! Until Next Time, “Live with Passion!” Rob Anspach P.S. I’ll be teaching the social media, newsletter and QR marketing aspects of Jeff Cross’ Totally Booked University ‘Mini-Clinic’ on Thursday August 28th (6pm-9pm) in Langhorne PA. Although it’s designed around the carpet cleaning industry…any service business will benefit. This is real world advice that is guaranteed to get that phone to ring and put money in your pocket. Click the link to learn more. http://cleaningprofessor.com/philadelphia-cleaning-marketing.html

Contact Information ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Email: rob@robanspach.com Phone: (717)330-7947 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Rob Anspach is a “brilliantly savvy” entrepreneur who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace, how to dramatically improve their business so they enjoy coming to work again and how to win over customers regardless of price. Discover how easy it is to make money in your online or offline marketing, to attract and retain clientele and profit from your passions… visit http://www.robanspach.com today! Rob is also the creator & dynamic force behind Success Secrets TV, the new online show dedicated to helping entrepreneurs stay successful… check it out by going to… http://www.SuccessSecrets.TV

Deal or No Deal?

They seem to be everywhere! I’m sure you’ve seen them!  Those pesky ads that say you can save 50-90%! I know you know what I’m talking about, right! The Groupons, the Living Socials and the menagerie of other ”deal of the day” coupon sites. Signing up is usually easy! Give’em your name and email address and you’ll start receiving these so-called fantastic deals. But, are they really deals? Well, from a consumer’s point of view, yeah they are! I’d jump on a deal to save 50% off hot, fresh pizza (Italian style, of course)! BUT… From a merchants stand point, they can be a horrible nightmare. Here’s the real deal… Say you desperatley wanted to try it out. You heard the hype and saw the flashy write ups, and thought it would be great to give it a go. Maybe you even received one of those deals and realized your business needs to join in. Well, prepare for a shocker! That deal that looked so promising, could cost you…I mean big time. Say, you advertised a $100 deal for just $49…that’s a $51 savings right. Guess what, you don’t see that $49…nope! As a merchant participating in those special one day only coupon deals…the service gets half that $49 from each sale. Yep, half! So, now your $49 is worth $24.50! Now add in the fees that most charge for credit card processing and your $24.50 is worth about $22.00 You just gave away a $100 service for just $22.00 Sounds crazy! Well, if you’re trying to get people in your store or to try your service then maybe it’s not so crazy. That low price can be justified as “the cost of doing business”. Let’s say for the sake of arguement, you agree to take the plunge and offer up your best deal. A deal unlike any other you’ve ever done. And, you run a 60% off special. (For easy calculations I’ll stick to the $100 value again) That $100 face value coupon is selling for $40 and you figure you’d be happy selling 10-20 of them. But your coupon is such a success that it shoots past the 20 mark and now your excitement turns to worry as you wonder if you can handle the influx of work. Then the unthinkable happens… Your ‘deal of the day” sells a total of 235 coupons! Now, you are in a panic. How the hell are you supposed to handle the stampede of new customers? And, since you are only making roughly $20 on each deal…you wonder if you just sold your soul. The majority of coupon winners will want to take advantage of their special offer within the first 30 days. Will you be ready? A merchant willing to go the route of those deep discount online deals needs to realize that the majority of consumers buying the deal aren’t their ideal customer, and may never come back once the coupon is used. Here’s what I want you to think about… Are the people who buy these types of coupons really the target market your going after? How loyal do you think these customers will be? What happens when they realize you aren’t going to run that special promotion again? Now, if you’ve built your business to attract affluent clients, by doing one of these insanely lopsided deals…you could be diminishing your brand in the eyes of your existing clients. What happens when they scream foul and want that deal too! I know some businesses love the idea of losing money to get people to try their service. But, there are better ways to get people to try your service. If you really want to do a “deal of the day”…do it on your terms! Try it out on your website, or your Facebook or Twitter. Get people to sign up (opt-in) and send them different deals everyday. If they buy, then you keep all the money. No splitzees with anyone. It’s your deal, it’s your service and it’s your name brand…do it the right way! Until Next Time, “Live with Passion!” Rob Anspach P.S. If your business isn’t moving in the direction you would like it to be, let’s talk! Just send me an email and tell me a little bit about yourself and your company. Tell me why you think your sales aren’t where they should be, tell me what you’ve tried and why you think it didn’t work. The more I know about your situation, the better equipped I can be to help you improve and make money. P.P.S. I’ll be teaching the social media, newsletter and QR marketing aspects of Jeff Cross’ Totally Booked University ‘Mini-Clinic’ on Thursday August 28th (6pm-9pm) in Langhorne PA. Although it’s designed around the carpet cleaning industry…any service business will benefit. This is real world advice that is guaranteed to get that phone to ring and put money in your pocket. Click the link to learn more. http://cleaningprofessor.com/philadelphia-cleaning-marketing.html

Contact Information  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Email: rob@robanspach.com Phone: (717)330-7947 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Rob Anspach is a “brilliantly savvy” entrepreneur who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace, how to dramatically improve their business so they enjoy coming to work again and how to win over customers regardless of price. Discover how easy it is to make money in your online or offline marketing, to attract and retain clientele and profit from your passions… visit http://www.robanspach.com today! Rob is also the creator & dynamic force behind Success Secrets TV, the new online show dedicated to helping entrepreneurs stay successful… check it out by going to… http://www.SuccessSecrets.TV

Web Success Part 3

Here it is!  Part 3 of the Web Success Series of Success Secrets TV! In this episode you’ll discover… ·What backlinks are ·Why some backlinks are more powerful than others ·How to use your competitors backlinks to your advantage ·Why expired domains could be a good buy ·The power of reciprocity Plus a bunch more! Oh, towards the end of the episode John and I spill the beans on our future plans and reveal how you can help us. Web Success Part 3- A Success Secrets Tv Special Edition Episode Looking forward to your comments, observations and complaints if you have them. (actually, I get the comments, I’ll forward your complaints to John) Until Next Time, “Live with Passion!” Rob Anspach P.S. If your business isn’t moving in the direction you would like it to be, let’s talk! Just send me an email and tell me a little bit about yourself and your company. Tell me why you think your sales aren’t where they should be, tell me what you’ve tried and why you think it didn’t work. The more I know about your situation, the better equipped I can be to help you improve and make money. P.P.S. I’ll be teaching the social media, newsletter and QR marketing aspects of Jeff Cross’ Totally Booked University ‘Mini-Clinic’ on Thursday August 28th (6pm-9pm) in Langhorne PA. Although it’s designed around the carpet cleaning industry…any service business will benefit. This is real world advice that is guaranteed to get that phone to ring and put money in your pocket. Click the link to learn more. http://cleaningprofessor.com/philadelphia-cleaning-marketing.html

Contact Information  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Email: rob@robanspach.com Phone: (717)330-7947 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Follow me on Facebook, LinkedIn, Twitter, YouTube & WordPress! Rob Anspach is a “brilliantly savvy” entrepreneur who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace, how to dramatically improve their business so they enjoy coming to work again and how to win over customers regardless of price. Discover how easy it is to make money in your online or offline marketing, to attract and retain clientele and profit from your passions… visit http://www.robanspach.com today! Rob is also the creator & dynamic force behind Success Secrets TV, the new online show dedicated to helping entrepreneurs stay successful… check it out by going to… http://www.SuccessSecrets.TV