The hard & fast rules of being a “Top Gun” – part 2

Discover the guarded secrets of how using social media will have your business doing ‘fly-bys’ over your competition…  

This is part 2 of an article I wrote for Cleanfax Magazine…  

When trying to be a Top Gun in business, beating your competition, you must consider the social media rules of engagement – for entrepreneurs. 

There is a simple list for you to consider. Here it is:

1) Post about what is relevant to you.
2) Share your story, and how/why you started your business.
3) Tell about your pets, your kids, or the type of sports you like.
4) Post press releases and other accomplishments.
5) Inform your audience about your current specials or offerings.
6 ) Post testimonials, pictures and videos of your work.
7) Brag about how you solved a client’s problem… but don’t embellish.
8) Share a link, a joke or even what you watched on TV.
9) Post about a job opening (in your company or others).
10) Don’t talk negatively about competitors, clients or even your followers.
11) Keep it real. 

It seems like common sense, right? You’d be surprised. 

Social media has not only become mainstream, it has people posting stuff they would never say or do in the offline world. Airing dirty laundry, telling tales and posting pictures that are offensive will certainly have a negative impact and could cause your fans, followers and friends to unfriend and block you. 

Let’s take the first rule… “Post what is relevant to you” … seems a bit open for interpretation, right? Yes and no. You see, people gravitate towards those who share their common interests, philosophies and personalities. The more of yourself you share with others, the bigger your fans list will be, and the fatter your wallet will become.

Here’s the kicker… you have to be social. 

You can continue to do things the old way by placing ads and hoping people call you, or you can talk to people through social media outlets and instantly build credibility and respect. 

Back to our Top Gun analogies: “Talk to me, Goose”, Maverick pleaded.

Your friends, fans and followers want to hear from you, and that’s exactly why they “liked your page” or subscribed to your list… they are already interested in you. If you stop posting, they will think you ditched them and will move on, maybe even to your competitor’s page. 

Post often, at least three times a day, perhaps morning, noon and at night. Your morning post could be business related, whereas your noon post could be trivia, and your evening post could be something about you. Mix it up and have fun. 

Follow the rules of engagement when using social media and your friends, fans and followers will treat you like the “Top Gun” in your field.                  

  Until Next Time,   

  “Live with Passion!” 

   Rob Anspach    

  P.S.  To help make you a “Top Gun”, I’m relaunching my “Be A Better Entrepreneur” coaching and seminar series. I’m in the process of planning several 1 day seminar events (on the East & West coast of the USA) and scheduling multiple on-location consulting sessions. If you would like more information on the seminar events or the coaching services, feel free to drop a line and I’d be honored to help you make your story better. 

The hard & fast rules of being a “Top Gun” – part 1

Discover the guarded secrets of how using social media will have your business doing ‘fly-bys’ over your competition…  

This is part 1 of an article I wrote for Cleanfax Magazine…stay tuned next week as I reveal part 2. 

It’s been 25 years since the movie “Top Gun” hit theaters. Yet, it’s one of the most quoted movies of all time. 

Why? Well, a few factors… it had the ability to educate, entertain and engage. The exact same qualities that every business needs to have when using social media. 

“It’s just a walk in the park, Kazanky!” as Maverick explains to the other pilots. 

And, it really is. Social media can be the easiest way to promote your business without all the expensive advertising we as business owners have been programmed to buy into. Consider Yellow Pages, coupons, television, newspaper and radio your targets and social media the new weapons in your fight to win the war for new customers. 

Yeah, it’s a little cliché. But, it works! Some days it literally takes your breath away. 

All you have to do is three simple things and it can make all the difference between standing on the deck and shoving it into overdrive: Educate, entertain and engage. 

If you want to be considered the “best of the best” by your customers and even your competition you have to set the pace. Although there are no hard and fast rules to social media, those that follow the rules of engagement definitely achieve a higher status. 

No need for speed 

Speed is not necessarily a good thing with social media; sometimes it can lead to disaster. 

Uncontrollable downward tail spins. Can you walk away or do you… crash and burn? 750 million Facebook users couldn’t be wrong, could they? 

Sadly, only a small percentage of Facebook users are entrepreneurs who use the service as a means of promotion. 

‘It’s a target-rich environment!’ 

Maverick actually was referring to the women in the bar when he said that, but social media could have the same connotation. With social media, your target environment is your friends, fans and followers and their friends, fans and followers and so on. 

The key is not to have your fans think you “lost that loving feeling”. A constant supply of well-fueled posts that entertain, educate and engage will always keep them feeling that you care. 

Okay, enough with the Top Gun references for a bit. It was that last quote right? Too much? 

Social media can be the same way. Too many posts can have your fans, followers and friends feeling confused and somewhat abused. Sure, you want to tell the world all about how you feel, your newest gizmo that you’re selling or the red convertible you just bought… but do it over time. Just like in a normal conversation, you allow the other party to respond. You share with them and allow them to share back. One-sided conversations turn people away as do too many posts in a day. 

Anything you use in the offline world can be used online to educate, entertain and engage your social media followers. 

As I mentioned before, the field is wide open to what you could post, but keep in mind, the majority of your followers may not share your humor, use of harsh language or have gun racks in the back of their trucks… keep it clean and follow the rules.                

                                       

  Until Next Time,                  

     “Live with Passion!” 

   Rob Anspach    

  P.S.  To help make you a “Top Gun”, I’m relaunching my “Be A Better Entrepreneur” coaching and seminar series. I’m in the process of planning several 1 day seminar events (on the East & West coast of the USA) and scheduling multiple on-location consulting sessions. If you would like more information on the seminar events or the coaching services, feel free to drop a line and I’d be honor to help you make your story better. 

The Facebook Fiasco!

 It’s been two days since the “powers that be” at Facebook decided to mess with our heads again and shuffle around how they display posts and feeds. 

     People were crying foul! 

     How dare you mess with our way of life. 

     As if millions of voices suddenly cried out in terror!  

     Not to mention anger, frustration & sheer annoyance!      

     Well, according to sources, this is just the beginning! 

     Your precise Facebook is no more!

     Well, not like it was. 

     Facebook wants to make it better! 

     Seriously? Screwing with people’s minds and making them cringe everytime they sign on to your service is making things better?    

      Or as John McClane says, “Just a fly in the ointment, Hans. The monkey in the wrench. The pain in the ass.” 

       My 19 year old daughter was so annoyed at the rapid changes Facebook was making she was contemplating deleting her account and just using her Google + account. Which incidently, she says was more like Facebook a few years ago, but with easier to use, cool features.  

    “No need to fear…Underdog is here!” 

     Sorry, just always wanted to find a place to use that phrase and there it was! 

     Well, for now I have a quick fix that will help solve some issues.  

     If you want your Facebook feed to go back to normal…here’s what you do. 

     First, go to your account settings (which is in the top right corner, with the little arrow pointing down, the arrow next to home…click it) and go to notifications. At the top right is a box that says email frequency. Uncheck that box and your feed will show all the posts again.  

     Then go to your home page and anything in the “Top Stories” click on the down arrow in the upper right and “unmark as top story” – now your newsfeed will be setup by timestamp rather than randomly picking “top stories. 

      It’s a start and will help bring some semblance of normalcy back…at least for a few weeks until Facebook rolls out more nerve whacking stuff. And, believe me, what that have planned will make Wednesday’s fiasco a walk in the park.           

      Rapid changes to your service can and will upset people and is the fastest way to lose customers. Facebook may have the ability to offset those defections of people who go elsewhere, but the average entrepreneur doesn’t. So, if you plan on making changes, do so in a manner that won’t upset the majority of your customers.     

  Until Next Time,                   

     “Live with Passion!” 

   Rob Anspach    

  P.S.  As changes occur on Facebook or other social sites, I will try to have up to date, easy to understand instructions or fast fixes that will have you back up and posting again.

Three weeks can make all the difference!

It’s been 3 weeks since my last post.

In that time, I traveled half way round the world to be a chaperone for the youth of my church. We visited some pretty amazing places. Some very humbling, some very choatic and others helped put my life in a new perspective.

We visited the Grotto at Lourdes France, The Basilica’s in Loyola & Burgos Spain and then participated in World Youth Day in Madrid.

While in Madrid we suffered from heat exhaustion and got the experience of being a human sandwich while riding the Metro. (eew!)

I had only been home for about 8 hours when the earthquake hit. Not a very welcoming sign.

Then the next day I was incapacitated with a sinus cold (most likely from the recycled airplane air) that sidelined me for a few days. Then the hurricane struck.

No power! No water! No cell service!

I thought okay…more signs.

Most of us take for granted all the great things we have until we can’t get them elsewhere. We are used to instant access to computers, cell service, fast food, heck you name it…if it makes our life easier in any way we do it, right?

It took me a while to see the signs before I had that “lightbulb” moment!

Doing things the easy way…isn’t always the best way!

Accepting who I am and what I stand for is and will always be what people judge me by. If I am true to myself, so will people be towards me. If I am false or misleading, people will see right through me.

Here’s the kicker, and why my life is taking on a new perspective.

You see, not that I found religion, I’ve always had it…it’s just that religion is now more important to me than used to be. Yeah, three weeks can make all the difference.

I’ve heard it before and most likely I will continue to hear it again…you can’t mix religion with business.

I’ve even taught this in my social media classes.

I was wrong!

You see, what I discovered was the complete opposite of what I taught and what I heard…and this just doesn’t apply to religion…it could even be politics.

Talk about it!

Share your thoughts, your views and your stories and watch in amazement as your sales grow!

Yeah, I did say grow! As in more sales, mega money, boat loads of dollars.

What the fudge, Rob!

Why you flip flopping?

Simple!

The more in common you have with your client, the more comfortable they will be hiring you the next time, or shelling out mucho dinero for what you to deliver.

So regardless of your religious beliefs or political agendas, if you find others that share your convictions, your commonalities will help solidify sales.

How to find people like you?

If you’re a church going person, well, that’s the first place I would look.

Or, maybe if you’re into the political scene, join the local party and get to know the group.

Look for people just like you!

And those people will introduce you to more people and soon you will have a list of people who share the same ideologies as you.

All because you stopped trying to avoid the controversial “hot button” and talked about the exact things people warned you not to.

I’ll leave you with this… a quote from Adam Hommey (a facebook friend), “Proclaim who you are in a positive way and allow it to resonate with those who resonate with you!”

Talk soon!

Until Next Time, 

      “Live with Passion!” 

   Rob Anspach 

  P.S.   I’ll be conducting a social media marketing teleseminar towards the end of September. It’ll be packed full of “ready to use now” tricks and tips followed by a Q&A session. Every participant will receive a copy of the teleseminar along with a special bonus (valued at $99). The cost to participate in this seminar is just $74. If you would like to learn the secrets to making social media work for you, simply reply to rob@robanspach.com with “YES, tell me more” and I will email more details and a link to sign up.

The truth about fanpages!

It’s about 6:30pm EST and I’m still sitting at my computer.

I made the mistake of taking yesterday off to spend at the beach. And, today I’m paying for it.

I had several emails and a few phone calls while I was away.

It seems what’s on everybody’s mind right now is how to make their fanpage more effective. To some just having a fanpage would do wonders.

But, a word of caution…

A fanpage won’t do diddly if you don’t work it!

“You got to work it, work it!” – as my kids would sing, from the movie Madagascar.

Yep, you have to actively engage readers (followers, friends, stalkers) or whatever you wish to call them, to respond to what it is you are conveying.

It’s not easy.

If they have hundred of friends (or in my case thousands), your message may not get much “play-time” and may just fall on deaf ears.

So, truth be told…why waste time creating a fanpage if you aren’t going to continously make it interesting and fun.

The best fanpages incorporate a “thank you” for liking us feature. Or, some type of incentive to get people to share the page with their friends.

Yeah, I know it’s crazy!

Just a few years ago, there was no Facebook. Now, if your business doesn’t have a fanpage you are labled a leaper or maybe something worse.

The times they are a changing…are you keeping up?

I know!

Almost 3 years ago, I screwed up!

In the early days of fanpage development I made a few mistakes…even had my very first fanpage shut down for two weeks due to violating Facebook’s terms of service agreement. Which, ironically wasn’t my fault, but it did cost me time and money.

It was a hard lesson to learn.

Now, with Facebook surpassing 600 million active members, having a fanpage for your business is definately the way to build sales. And, you need to do it right!

Gimmicks work for a bit! They are like that tangling carrot in front of the mule to get him to move forward. Eventually, the donkey will get tired and want to eat the carrot. So substance is just as important.

The key is to keep your followers engaged…is to actively educate and entertain them.

 

Until Next Time, 

      “Live with Passion!” 

      Rob Anspach    

P.S.  If you need help with your fanpage (setting up, increasing traffic, conversion), give me shout out! I offer consulting, content creation and yes, even management of your fanpage.  

Contact Information

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Email: rob@robanspach.com                                   Phone: (717)330-7947

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 Follow me on Facebook, LinkedIn, Twitter, YouTube & WordPress!

                    

Rob Anspach is a “brilliantly savvy” entrepreneur who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace, how to dramatically improve their business so they enjoy coming to work again and how to win over customers regardless of price. Discover how easy it is to make money in your online or offline marketing, to attract and retain clientele and profit from your passions… visit http://www.robanspach.com  today!

Rob is also the creator & dynamic force behind Success Secrets TV, the new online show dedicated to helping entrepreneurs stay successful… check it out by going to… http://www.SuccessSecrets.TV

Deal or No Deal?

They seem to be everywhere! I’m sure you’ve seen them!  Those pesky ads that say you can save 50-90%! I know you know what I’m talking about, right! The Groupons, the Living Socials and the menagerie of other ”deal of the day” coupon sites. Signing up is usually easy! Give’em your name and email address and you’ll start receiving these so-called fantastic deals. But, are they really deals? Well, from a consumer’s point of view, yeah they are! I’d jump on a deal to save 50% off hot, fresh pizza (Italian style, of course)! BUT… From a merchants stand point, they can be a horrible nightmare. Here’s the real deal… Say you desperatley wanted to try it out. You heard the hype and saw the flashy write ups, and thought it would be great to give it a go. Maybe you even received one of those deals and realized your business needs to join in. Well, prepare for a shocker! That deal that looked so promising, could cost you…I mean big time. Say, you advertised a $100 deal for just $49…that’s a $51 savings right. Guess what, you don’t see that $49…nope! As a merchant participating in those special one day only coupon deals…the service gets half that $49 from each sale. Yep, half! So, now your $49 is worth $24.50! Now add in the fees that most charge for credit card processing and your $24.50 is worth about $22.00 You just gave away a $100 service for just $22.00 Sounds crazy! Well, if you’re trying to get people in your store or to try your service then maybe it’s not so crazy. That low price can be justified as “the cost of doing business”. Let’s say for the sake of arguement, you agree to take the plunge and offer up your best deal. A deal unlike any other you’ve ever done. And, you run a 60% off special. (For easy calculations I’ll stick to the $100 value again) That $100 face value coupon is selling for $40 and you figure you’d be happy selling 10-20 of them. But your coupon is such a success that it shoots past the 20 mark and now your excitement turns to worry as you wonder if you can handle the influx of work. Then the unthinkable happens… Your ‘deal of the day” sells a total of 235 coupons! Now, you are in a panic. How the hell are you supposed to handle the stampede of new customers? And, since you are only making roughly $20 on each deal…you wonder if you just sold your soul. The majority of coupon winners will want to take advantage of their special offer within the first 30 days. Will you be ready? A merchant willing to go the route of those deep discount online deals needs to realize that the majority of consumers buying the deal aren’t their ideal customer, and may never come back once the coupon is used. Here’s what I want you to think about… Are the people who buy these types of coupons really the target market your going after? How loyal do you think these customers will be? What happens when they realize you aren’t going to run that special promotion again? Now, if you’ve built your business to attract affluent clients, by doing one of these insanely lopsided deals…you could be diminishing your brand in the eyes of your existing clients. What happens when they scream foul and want that deal too! I know some businesses love the idea of losing money to get people to try their service. But, there are better ways to get people to try your service. If you really want to do a “deal of the day”…do it on your terms! Try it out on your website, or your Facebook or Twitter. Get people to sign up (opt-in) and send them different deals everyday. If they buy, then you keep all the money. No splitzees with anyone. It’s your deal, it’s your service and it’s your name brand…do it the right way! Until Next Time, “Live with Passion!” Rob Anspach P.S. If your business isn’t moving in the direction you would like it to be, let’s talk! Just send me an email and tell me a little bit about yourself and your company. Tell me why you think your sales aren’t where they should be, tell me what you’ve tried and why you think it didn’t work. The more I know about your situation, the better equipped I can be to help you improve and make money. P.P.S. I’ll be teaching the social media, newsletter and QR marketing aspects of Jeff Cross’ Totally Booked University ‘Mini-Clinic’ on Thursday August 28th (6pm-9pm) in Langhorne PA. Although it’s designed around the carpet cleaning industry…any service business will benefit. This is real world advice that is guaranteed to get that phone to ring and put money in your pocket. Click the link to learn more. http://cleaningprofessor.com/philadelphia-cleaning-marketing.html

Contact Information  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Email: rob@robanspach.com Phone: (717)330-7947 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Rob Anspach is a “brilliantly savvy” entrepreneur who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace, how to dramatically improve their business so they enjoy coming to work again and how to win over customers regardless of price. Discover how easy it is to make money in your online or offline marketing, to attract and retain clientele and profit from your passions… visit http://www.robanspach.com today! Rob is also the creator & dynamic force behind Success Secrets TV, the new online show dedicated to helping entrepreneurs stay successful… check it out by going to… http://www.SuccessSecrets.TV

Web Success Part 3

Here it is!  Part 3 of the Web Success Series of Success Secrets TV! In this episode you’ll discover… ·What backlinks are ·Why some backlinks are more powerful than others ·How to use your competitors backlinks to your advantage ·Why expired domains could be a good buy ·The power of reciprocity Plus a bunch more! Oh, towards the end of the episode John and I spill the beans on our future plans and reveal how you can help us. Web Success Part 3- A Success Secrets Tv Special Edition Episode Looking forward to your comments, observations and complaints if you have them. (actually, I get the comments, I’ll forward your complaints to John) Until Next Time, “Live with Passion!” Rob Anspach P.S. If your business isn’t moving in the direction you would like it to be, let’s talk! Just send me an email and tell me a little bit about yourself and your company. Tell me why you think your sales aren’t where they should be, tell me what you’ve tried and why you think it didn’t work. The more I know about your situation, the better equipped I can be to help you improve and make money. P.P.S. I’ll be teaching the social media, newsletter and QR marketing aspects of Jeff Cross’ Totally Booked University ‘Mini-Clinic’ on Thursday August 28th (6pm-9pm) in Langhorne PA. Although it’s designed around the carpet cleaning industry…any service business will benefit. This is real world advice that is guaranteed to get that phone to ring and put money in your pocket. Click the link to learn more. http://cleaningprofessor.com/philadelphia-cleaning-marketing.html

Contact Information  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Email: rob@robanspach.com Phone: (717)330-7947 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Follow me on Facebook, LinkedIn, Twitter, YouTube & WordPress! Rob Anspach is a “brilliantly savvy” entrepreneur who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace, how to dramatically improve their business so they enjoy coming to work again and how to win over customers regardless of price. Discover how easy it is to make money in your online or offline marketing, to attract and retain clientele and profit from your passions… visit http://www.robanspach.com today! Rob is also the creator & dynamic force behind Success Secrets TV, the new online show dedicated to helping entrepreneurs stay successful… check it out by going to… http://www.SuccessSecrets.TV

The 7 words you never want to hear!

Jerry, a service contractor from PA, called me the other day with a dilemma!  He was somewhat disturbed by the words his customer shared with him, but at the same time he was glad for the work. You see, he had just scheduled one of his clients and was blatantly told… “You’re cheap, that’s why we use you!” Wow, don’t you hate those seven words? It’s like being patted on the back and stabbed in the heart all at the same time. How much loyalty does that customer show? None, what so ever! The moment Jerry raises his prices that customer will feel slighted and ditch Jerry’s services for the next cheapest contractor. Doesn’t seem fair, right? Well, here’s what I told him. “If customers keep telling you that your prices are low, well, believe them.” And, yes, the moment you raise those prices, be prepared for a backlash of complaints, cancellations and defections. But, Rob, I can’t afford to lose customers, I’m already teetering on the verge of collapse. I need all the sales I can get right now to pay bills and fix equipment. Exactly my point Jerry! Live by price, die by price! Offering a cheap service doesn’t allow you any wiggle room, you are slowly going broke, by not charging enough. “Rob, I want to make my service affordable, so that I get more customers!” Ugh! No you don’t! Look at your competitors, which one’s have the most trucks on the road? The cheapest or the more expensive? The cheapest ones are in the same boat you are Jerry, and each one is fighting to kick the other out. I shifted gears and asked Jerry when the last time he took a vacation. Not one of those day trips, or even a weekend getaway…but a real 7 day escape to some far off exotic place. His response… “since owning this business, never!” Don’t you think you deserve one? But, Rob, how can I? I don’t make enough to take a great vacation and run a business. BINGO! Finally, you get it! Now go apply it! Stop attracting low price, non-loyal customers and start going after clients who respect your work, pay your price and give you the business you dream about. Until Next Time, “Live with Passion!” Rob Anspach P.S. If your business isn’t moving in the direction you would like it to be, let’s talk! Just send me an email and tell me a little bit about yourself and your company. Tell me why you think your sales aren’t where they should be, tell me what you’ve tried and why you think it didn’t work. The more I know about your situation, the better equipped I can be to help you improve and make money. P.P.S. I’ll be teaching the social media, newsletter and QR marketing aspects of Jeff Cross’ Totally Booked University ‘Mini-Clinic’ on Thursday August 28th (6pm-9pm) in Langhorne PA. Although it’s designed around the carpet cleaning industry…any service business will benefit. This is real world advice that is guaranteed to get that phone to ring and put money in your pocket. Click the link to learn more. http://cleaningprofessor.com/philadelphia-cleaning-marketing.html

Contact Information  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Email: rob@robanspach.com Phone: (717)330-7947 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Rob Anspach is a “brilliantly savvy” entrepreneur who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace, how to dramatically improve their business so they enjoy coming to work again and how to win over customers regardless of price. Discover how easy it is to make money in your online or offline marketing, to attract and retain clientele and profit from your passions… visit http://www.robanspach.com today! Rob is also the creator & dynamic force behind Success Secrets TV, the new online show dedicated to helping entrepreneurs stay successful… check it out by going to… http://www.SuccessSecrets.TV

Web Success Part 2

Back in January I interviewed John Spangler for my online show Success Secrets TV…we had so much fun, that we did another episode!   This one is jam-packed full of internet tricks, web secrets and tips that will put your website on overdrive.   I don’t want to give too much away, but I will tell you, if you implement what we share on this video…you’ll can literally be on page one of the search engines in very little time.   Web Success Part 2 – A Success Secrets TV Special Edition Episode Would love to get your feedback! As John says…”It’s wicked!”   Oh, and look for Part 3 coming soon!     Until Next Time,   “Live with Passion!”   Rob Anspach P.S. If your business isn’t moving in the direction you would like it to be, let’s talk! Just send me an email and tell me a little bit about yourself and your company. Tell me why you think your sales aren’t where they should be, tell me what you’ve tried and why you think it didn’t work. The more I know about your situation, the better equipped I can be to help you improve and make money.   P.P.S. I’ll be teaching the social media, newsletter and QR marketing aspects of Jeff Cross’ Totally Booked University ‘Mini-Clinic’ on Thursday August 28th (6pm-9pm) in Langhorne PA. Although it’s designed around the carpet cleaning industry…any service business will benefit. This is real world advice that is guaranteed to get that phone to ring and put money in your pocket. Click the link to learn more. http://cleaningprofessor.com/philadelphia-cleaning-marketing.html

Contact Information ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Email: rob@robanspach.com Phone: (717)330-7947 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Rob Anspach is a “brilliantly savvy” entrepreneur who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace, how to dramatically improve their business so they enjoy coming to work again and how to win over customers regardless of price. Discover how easy it is to make money in your online or offline marketing, to attract and retain clientele and profit from your passions… visit http://www.robanspach.com today! Rob is also the creator & dynamic force behind Success Secrets TV, the new online show dedicated to helping entrepreneurs stay successful… check it out by going to… http://www.SuccessSecrets.TV

 

It’s April 1st, but there’s no joke!

Yeah, yeah, yeah…it’s all fun and games until someone gets hurt!  April Fools on me, right! But this isn’t a joke! A prank! Or whatever trick you like to pull on April 1st! If you run a business…today marks the end of the first quarter of this year. What have you accomplished? Are sales in line with last year? Better? Worse? How’s your marketing? Are you being consistant with your message? Are you keeping in contact with your clients? A monthly newsletter? Reminder cards? Thank you cards? Is your social media sites drawing people in? Or discouraging people away? Are expenses being controlled or allowed to fritter away? Sure, there are a ton more questions you should be considering…are you? Quarterly reviews play a significant part in helping guide your business. They can show you where you’re deficient, what your strengths are and where the money is coming from. They can also be the exact lifesaver a business needs, I call them the quarterly kick-in-the-ass most businesses need. Yep, a real wake up call to most businesses. Some have no clue! Yet, they continue to operate for years under the assumption things will get better. What a joke! Things don’t magically improve! If you want change, you have to make change happen! Take time today to sit down and get that review process going. Look at your numbers! Look at your systems! Quit joking around! Get serious! Maybe the last three months weren’t so good, but that doesn’t mean the next nine will be the same. Although if you continue to do the same things over and over again…guess what, you could be financially and emotionally hurt! Make April Fools a day of reflection and so that you don’t stay the fool all year long. Until Next Time, “Live with Passion!” Rob Anspach P.S. If your business isn’t moving in the direction you would like it to be, let’s talk! Just send me an email and tell me a little bit about yourself and your company. Tell me why you think your sales aren’t where they should be, tell me what you’ve tried and why you think it didn’t work. The more I know about your situation, the better equipped I can be to help you improve and make money. P.P.S. Beginning April 15th, I’m launching a brand new coaching program. For now, I’m keeping this group small, no more than 15 people. It’ll be designed to keep you moving forward, keeping you accountable and giving you that push you need to stay successful. I’ll keep you posted.

Contact Information  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Email: rob@robanspach.com Phone: (717)330-7947 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Follow me on Facebook, LinkedIn and Twitter! Rob Anspach is a “brilliantly savvy” entrepreneur who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace, how to dramatically improve their business so they enjoy coming to work again and how to win over customers regardless of price. Discover how easy it is to make money in your online or offline marketing, to attract and retain clientele and profit from your passions… visit http://www.robanspach.com today! Rob is also the creator & dynamic force behind Success Secrets TV, the new online show dedicated to helping entrepreneurs stay successful… check it out by going to… http://www.SuccessSecrets.TV