Google’s “New Coke” Blunder!

Seems like even Mega, Goliath type companies don’t learn from the mistakes made by others, oh so many years ago.

Google with their latest algorithm launched just a few weeks ago to help them compete better in the world of internet search inquiries is taking a lesson out of Coca Cola’s play book.

Twenty six years ago Coke in order to compete with Pepsi changed the formula of their flagship drink and made it “New Coke”. In their drastic attempt to be like their competitor Coke failed to realize who their customers were. They wanted to capture Pepsi’s new generation but failed to recognize the generation that help shaped them into a global powerhouse.

Coke failed miserably!

In time Coke learned from their mistakes and reshaped their company, refocused their efforts, listened to their customers and now are the number one beverage company in the world.

Google was once the mighty and proud search engine that everyone used, and every one wanted to be ranked on.

They’re screwing up!

Google’s latest attempt at recoding the algorithm that made them famous is putting entrepreneurs, web companies and those searching in frantic mode.

Google is the “New Coke” all over again.

Websites that have enjoyed prime real estate on Page 1 of Google for their key words are being tossed aside like yesterday’s trash.

Strategies employed by the so-called SEO experts are being put to the test and major money is being spent to force everyone to drink Google’s new concoction.

Google is running scared!

Their biggest competitor is Facebook!

While Facebook is relatively the newcomer compared to Google – it really is the Coke vs Pepsi war all over again.

In this battle, everyone with a website is collateral damage.

Google is punishing those without regard to how long they’ve been on the net or how much money they make or spend. And, yet at the same time rewarding those who have no clue what they are doing, or how ridiculous their content is.

It’s so haphazard!

And Google seems to be proud of it!

In my search for answers I’ve discovered a few clues to Google’s “New Coke” formula, and it goes something like this…

The Main Ingredients to Google’s Algorithm.

(importance from top to bottom)

1)SEO Keyword Usage Factors

2)Domain Strength / Speed

3)Registration History

4)Age & Quality of Links

5)Historical CTR to page in SERP’s

6)Content Quality Score

7)Negative Results

Keywords are still a very important factor in determining where your website page ranks on Google’s search. Add in how fast your website loads and how old it is and you have the making for a great “Page 1″ search.

Here’s the monkey in your wrench!

It’s the sweetness that Google hopes will help shape their future.

They’ve added a few more tricks! No copying! Yep, Google now grades on content, the time users spend on your site, usability, links to and from, and how your page is being promoted on social media, article submission sites and blogs.

What Google is hoping to do is force all website owners to be more creative, original and somewhat authoritative in their content creation. Google penalizes your site for using content that is duplicated from others or even your own sites.

Google no longer wants the generation that helped build them, they want the new generation that sits in front of the computer all day doing nothing but creating original works of art, sipping from their fountain.

It’s sounds great in theory, as I’m sure so did the idea of “New Coke”!

But, in all reality there is not enough credible in-the-know web designers, SEO experts or do-it-yourselfers to implement all the new rules for websites to achieve what Google is proposing.

Hey, just knowing what I shared with you could help you achieve higher rankings. Well, until Google decides to change the formula again.

Until Next Time, 

   “Live with Passion!”

 

   Rob Anspach

    

  P.S.  Do you want to know how to improve your website? Do you want to learn how the search engines view your content? Well, now you can! I’ve teamed up again with Internet Guru John Spangler (from my Web Success Series on Success Secrets TV) to offer you a special 5 page White Lable SEO/Website Report. This report is so detailed, so helpful that it normally sells for $99. But, being that John owes me a huge favor and I want to help you grow your business and help your website achieve good rankings I’ve convinced John to let you have it for just $39. That’s an incredible $60 off.

Click to start your order…

https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=B2JJAADBE6YW6

 P.P.S. After paying for your “White Lable SEO/Website report” just send me an email with…

Your name and company name,

The website you want to have checked,

10 keywords or less you want to check for web rankingsWhat I will then do is have John generate the report as a pdf and email you the report that you can then use any way you want.

Contact Information

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Email: rob@robanspach.com                                   Phone: (717)330-7947

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Rob Anspach is a “brilliantly savvy” entrepreneur who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace, how to dramatically improve their business so they enjoy coming to work again and how to win over customers regardless of price. Discover how easy it is to make money in your online or offline marketing, to attract and retain clientele and profit from your passions… visit http://www.robanspach.com  today!

Rob is also the creator & dynamic force behind Success Secrets TV, the new online show dedicated to helping entrepreneurs stay successful… check it out by going to… http://www.SuccessSecrets.TV

Are you listed?

I’m sure you’ve heard me or others talk about search engine optimization and making sure you’re using the right keywords to ensure placement on top of list, page one of Google, right?  Well, Google isn’t the only player in town. And, to be honest, I’ve seen some real horrible sites getting top listed, just because they knew the secret. What if you could increase your internet visibility almost overnight? Would you? Of course you would! What if I told you it was free and it would only require about an hour of your time to do it…again, would you? Yes! If I were to type your business name into Google or Bing what would I find? Are you listed? Maybe! What about Yelp, Yahoo or perhaps Best of the Web and Hot Frog? Maybe not! If you aren’t listed, your local community won’t be able to find you! Would you like see first hand how your business is being listed on the major search engines? Click here if your answer is YES! It just takes a few seconds to find out! Are you listed? If not, schedule some time this week and make sure you get listed! It’s the only way people will find you! Until Next Time, “Live with Passion!” Rob Anspach P.S. If your business isn’t moving in the direction you would like it to be, let’s talk! Just send me an email and tell me a little bit about yourself and your company. Tell me why you think your sales aren’t where they should be, tell me what you’ve tried and why you think it didn’t work. The more I know about your situation, the better equipped I can be to help you improve and make money. P.P.S. Beginning April 15th, I’m launching a brand new coaching program. For now, I’m keeping this group small, no more than 15 people. It’ll be designed to keep you moving forward, keeping you accountable and giving you that push you need to stay successful. I’ll keep you posted.

Contact Information  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Email: rob@robanspach.com Phone: (717)330-7947 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Rob Anspach is a “brilliantly savvy” entrepreneur who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace, how to dramatically improve their business so they enjoy coming to work again and how to win over customers regardless of price. Discover how easy it is to make money in your online or offline marketing, to attract and retain clientele and profit from your passions… visit http://www.robanspach.com today! Rob is also the creator & dynamic force behind Success Secrets TV, the new online show dedicated to helping entrepreneurs stay successful… check it out by going to… http://www.SuccessSecrets.TV

Web Success

A few months ago, I would never be able to post this on YouTube!

No, it has nothing to do with being pirated or containing racy material!

It’s that it exceeds, or it did, YouTube’s time restrictions.

Time’s they are a changin’!

YouTube relinquished their time restraints (well to a select group for now) and has given the green light for longer videos.

Well, remember earlier today when I told you I would be sharing with you my interview with internet marketer John Spangler… well, I was going to wait until later this week…but, I felt the information was just to valuable to keep from you…so here it is!

Here’s what you’ll discover…

In this Success Secrets TV Special Edition Episode called “Web Success”

• Why Craigslist & Squidoo are very important in your online marketing
• The dominating effects using a linkwheel can have on your website
• Why understanding SEO is critical
• How to turn your competitors keywords to your advantage
• much much more!

One caveat… this isn’t your typical 8-10 minute video. This my friend is 28 minutes of jam packed undeniable web goodness.

Here’s the link…

http://www.youtube.com/watch?v=UO7uYWMBi6M

Until next time,

“Live With Passion!”

Rob Anspach

P.S. I decided to keep it real, no special effects, no editing…just real information that you can use right away.

 

P.P.S. If you are currently using a monthly client newsletter that isn’t getting the phone to ring, generating referrals or providing more money to your bottom line… it’s time to check out The Ultimate Monthly Newsletter.

 

 

Time Hero

Did you ever have one of those days where everything seems to flow perfectly and you feel like a you are invincible.

Yesterday was one of those days for me!

I wrote an article for Cleanfax Magazine entitled “The Uniqueness Factor”. This is one of those articles that will get you to think about how you present your service to your customers, why most companies are not unique, how to change the misperceptions people have and create a company so unique that it positions your company as the go to expert in your field.

Then I did a half hour video with my friend and internet marketer John Spangler on how to make your website more successful. Believe me, this information is killer and it’s stuff that everyone with a website should watch. (I’ll be sharing this video with my list later this week…watch for the email.)

Next, I did two half hour phone consultations talking about SEO, social media, print marketing and a host of ways to gain market exposure.

And that was just half the day…

Do you track your day?

Time equals money, right? Of course it does!

To become a better time management hero…I started tracking my day and my results. This keeps me focused on the big picture and helps me eliminate all the wasted stuff that was dragging me down and wasting my time.

Not only do I track my time, but I put a value on each project I do in that time frame.

Regardless if it’s $10 or $10,000 I mark it down next to the time or project I’m working on.

After a month, I can look back and see where my time was spent and what if any amount was given to that task.

If my time was not being used in the best manner possible, I can field out those smaller tasks that were dragging me down and wasting my day. Allowing me to focus my abilities on what makes me the most money with the best use of my time.

If you want to be more profitable you need to start tracking your time.

Learn to be a time management hero!

Until next time,

“Live With Passion!”

Rob Anspach

P.S. Again, look for that email later this week regarding my video with internet marketer John Spangler.

P.P.S. If you are currently using a monthly client newsletter that isn’t getting the phone to ring, generating referrals or providing more money to your bottom line… it’s time to check out The Ultimate Monthly Newsletter.

 

SEO Secrets Revealed!

Once a month I travel to West Chester Pa to attend a high impact kick butt marketing meeting. This my friend is not your typical rah-rah meeting…no way, no how!

Each 2 hour meeting is filled with more “in your face” real world, proven marketing tips, secrets, and advice than most people get in a year or maybe even in a lifetime.

And, I’m going to share with you some of what was revealed to me in this private members only closed door session. (I hope the other members don’t find out I’m sharing this or I might get in deep trouble…so shhh! don’t tell anyone I’m doing this okay!)

The secrets I’m about to share with you are critical to getting you to the top of Google page ranks and being number #1 with your keywords. So if page rank, Google or keywords bore you to tears…well, maybe you need to stop reading this right now!

Good, you’re still with me! That means that you are a true marketer and understand the power SEO, Google, keywords and page rank mean to your website and your wallet.

When using keywords for your site use those words or phrases that attract at least 10 thousand searches a month. You want to avoid generic terms, words or descriptors that link to more than 100 thousand competing pages. What this means is that if you want to compete with big name companies (such as McDonalds, Nike, Walt Disney) it’s very hard to use their descriptors as your keywords… they have dominant page rank keywords and a team of SEO experts who are trained to keep their brand in top spots.

A keyword search for “marketing” is too generic and would generate 510,000,000 results. I don’t know about you…but I really don’t have that much time to devote to seach 510 million pages. Use keyword phrases instead…it narrows the fields and creates an easier to search ranking.

If we use the term… “marketing, media and money” in our google search… my wordpress blog ( www.robanspach.wordpress.com ) came up #1 on Google. Yay me!

Or how about the term “stand out marketing” and you’ll see my buddy Charlie McDermott’s company Stand Out Video and Marketing ranks #1 on Google.

If you ever wanted to add a spark of flair to your site and give it that just wrote on look you might type “copy doodles” in a search… and you would come across my buddy Mike Capuzzi’s website listing on Google for copwriting cosmetics in the #1 spot.

Here are 3 easy to use websites that will help you uncover search words, phrases and terms that you can use as keywords on your site and help you with your page ranking.

www.googlekeywordtool.com -keyword tool, analytics, gadgets and more
www.google.com/sktool – search based keyword tool
www.seoquake.com – only available for Firefox and Chrome

Here are a five simple tips you can use that will help your Google rank!
1. Each page of your website should be optimized with it’s own keywords and phrases.
2. Each page should act as a stand alone site.
3. Every page of your website should have an opt-in form to gather visitors email addresses.
4. Your title tag (the words at the top of the screen that describe your site, that show up on the browser banner) should be no more than 9 words long. Should be relevant to your content.
5. Backlinks are important… but not all are created equal. Your backlinks (links coming from other sites) need to be relevant to your content or Google will not rank your page high on the charts. If you offer gardening tips on your website, but all of your backlinks are from sports related sites…sorry, you just won’t get the ranking from Google that you desire.

There ya go…a few helpful search engine optimization tips that when implemented will have you soaring up the google page rank charts.

Until next time,

“Live with passion”

Rob Anspach

www.robanspach.com

P.S. Not all web designers are created equal…and sadly some don’t really understand SEO, page rank or optimization. Sometimes it’s better to hire 2 separate companies – one to design an eye-catching site and the other to optimize your site for page rank.

3 Questions You Must Ask Yourself Everyday!

Mondays are not my favorite day of the week.

Coming back into the office, dealing with crap I let go from Friday.

It’s just not a day I can get my groove going.

Maybe you can relate?

But, as much as I hate Mondays, I also hate not getting stuff done.

I hate not helping someone!

And, even though getting my groove on to start the week is, and can be, a real drag…not accomplishing things feels even worse.

Emails, marketing, copywriting, article writing, SEO, website updates, bill paying, client retention…. the list goes on. Too many hats and not enough time in the day to wear them. I see you nodding your head…I know darn well, you can relate!

Let me ask you three questions!

#1 What did you do today?
#2 What problems did you run into?
#3 What can someone else do to help you?

For the sake of simplicity…let’s start with & review question one!

What did you do today? Sounds simple enough, right? Maybe! You see, most people can’t remember when they get home from the office (or if they work at home and leave their desk) what they did that day. They had no agenda. No way of keeping themselves accountable for the days work. They just tried to tackle whatever and hope for the best. And worse, they end up doing meaningless work or work they could have handed to someone else.

What problems did you run into? Most entrepreneurs do indeed wear too many hats. When problems occur, they are too focused on trying to fix the problem that they forget that they are in business to make money not fix things.

Onto the last and toughest question…

What can someone else do to help you? Relinquishing command is the toughest thing most entrepreneurs will ever face. Yet, by not doing so, they are trapping themselves in a vicious cycle and worse, they are not freeing themselves from the day-to-day mundane things which prevent them from making real money. Hire an assistance, a temp or an inturn and start giving them some of the $10 an hour work that you’re currently doing.

By forcing yourself to review these questions everyday before you leave for home (or your desk, if at home), you will start to see patterns in your business that need help or that you shouldn’t be doing. You will notice that you are spending way too much time doing tasks that are bogging your down. And, hopefully you’ll make changes that will benefit your bottom line.

Until next time,

“Live with passion”

Rob Anspach

www.robanspach.com

P.S. Track your day, allow others to help you, eliminate problems and you’ll make more money!