Three weeks can make all the difference!

It’s been 3 weeks since my last post.

In that time, I traveled half way round the world to be a chaperone for the youth of my church. We visited some pretty amazing places. Some very humbling, some very choatic and others helped put my life in a new perspective.

We visited the Grotto at Lourdes France, The Basilica’s in Loyola & Burgos Spain and then participated in World Youth Day in Madrid.

While in Madrid we suffered from heat exhaustion and got the experience of being a human sandwich while riding the Metro. (eew!)

I had only been home for about 8 hours when the earthquake hit. Not a very welcoming sign.

Then the next day I was incapacitated with a sinus cold (most likely from the recycled airplane air) that sidelined me for a few days. Then the hurricane struck.

No power! No water! No cell service!

I thought okay…more signs.

Most of us take for granted all the great things we have until we can’t get them elsewhere. We are used to instant access to computers, cell service, fast food, heck you name it…if it makes our life easier in any way we do it, right?

It took me a while to see the signs before I had that “lightbulb” moment!

Doing things the easy way…isn’t always the best way!

Accepting who I am and what I stand for is and will always be what people judge me by. If I am true to myself, so will people be towards me. If I am false or misleading, people will see right through me.

Here’s the kicker, and why my life is taking on a new perspective.

You see, not that I found religion, I’ve always had it…it’s just that religion is now more important to me than used to be. Yeah, three weeks can make all the difference.

I’ve heard it before and most likely I will continue to hear it again…you can’t mix religion with business.

I’ve even taught this in my social media classes.

I was wrong!

You see, what I discovered was the complete opposite of what I taught and what I heard…and this just doesn’t apply to religion…it could even be politics.

Talk about it!

Share your thoughts, your views and your stories and watch in amazement as your sales grow!

Yeah, I did say grow! As in more sales, mega money, boat loads of dollars.

What the fudge, Rob!

Why you flip flopping?

Simple!

The more in common you have with your client, the more comfortable they will be hiring you the next time, or shelling out mucho dinero for what you to deliver.

So regardless of your religious beliefs or political agendas, if you find others that share your convictions, your commonalities will help solidify sales.

How to find people like you?

If you’re a church going person, well, that’s the first place I would look.

Or, maybe if you’re into the political scene, join the local party and get to know the group.

Look for people just like you!

And those people will introduce you to more people and soon you will have a list of people who share the same ideologies as you.

All because you stopped trying to avoid the controversial “hot button” and talked about the exact things people warned you not to.

I’ll leave you with this… a quote from Adam Hommey (a facebook friend), “Proclaim who you are in a positive way and allow it to resonate with those who resonate with you!”

Talk soon!

Until Next Time, 

      “Live with Passion!” 

   Rob Anspach 

  P.S.   I’ll be conducting a social media marketing teleseminar towards the end of September. It’ll be packed full of “ready to use now” tricks and tips followed by a Q&A session. Every participant will receive a copy of the teleseminar along with a special bonus (valued at $99). The cost to participate in this seminar is just $74. If you would like to learn the secrets to making social media work for you, simply reply to rob@robanspach.com with “YES, tell me more” and I will email more details and a link to sign up.

What’s your niche?

 I’m sure in the course of your entrepreneurial life someone has come up to you and asked what your niche was. And you probably looked at them a bit bewildered. 

     Niche? 

     What niche? 

     I thought that way too! 

     When I first started my cleaning business 16 years ago, I was after any customer that breathed. I just wanted someone to call me. I was gung-ho, ready and willing. 

     As the years progressed, I grew frustrated at certain segments of my customer base…I’ll call them the “no-money” group. 

     I would spend countless hours chasing after customers who I knew couldn’t afford me, yet I performed the service anyway and then complained when they didn’t pay up, pay on time, or even pay at all. 

     It was a vicious cycle.

      So after many losing battles, countless uncollectible invoices and vowing I would never do that crap again…I fired all the problem accounts. 

     Then I got serious! 

     I knew what I didn’t want in a customer. 

     I just wasn’t sure who my ideal customer was. 

     Like a ton of bricks, it hit me! 

     What type of customer would allow me to have evenings & weekends off? 

     What type of customer is worth “X” amount to me in a year? 

     How many of those customers do I need to make “X” in a year? 

     I had created this company to fund my personal life and have more freedoms, not be a slave to a job. 

     I knew what I wanted and what must be done. 

     But I also knew that I needed to “up the ante” on my fun days, holidays, time off with the kids and personal me days. 

     So I figured I only had about 185 productive work days a year. 

     Would $1000 a day in sales work? How about $2000 or $3000 a day? 

     How many niched clients would I need to make a Million in sales?   

     Well if I did $5500 in sales a day I could easily break the million mark. 

     Yeah, it’s a lofty goal! 

     You see, that’s the true power of focusing on a niche that I really never caught on to when I first started my service company. By focusing on a niche you can easily charge more, work less and focus on a select type of client. 

     A buddy of mine took over his dad’s furniture restoration business about the same time I was starting my cleaning biz…we struggled together.

     Then he did something that truly impressed me! 

      He went after just one type of client. Churches! 

      He figured that’s where the money was and where all his work could be. It turned out it was the biggest money bet of his life. Churches from far and wide called his company to restore their pews and chairs. He had more work than he could handle. 

      Learn to niche your product and service and watch your business grow and prosper.                               

  Until Next Time,                        

  “Live with Passion!” 

   Rob Anspach   

 

Rob Anspach is a “brilliantly savvy” entrepreneur who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace, how to dramatically improve their business so they enjoy coming to work again and how to win over customers regardless of price. Discover how easy it is to make money in your online or offline marketing, to attract and retain clientele and profit from your passions… visit http://www.robanspach.com  today!

 

Blood and influence!

  Last week I spent 2 days volunteering at Boy Scouts of America’s Camp Bashore.  

   I was reluctant at first. I mean, really, who wants to spend a couple of days with a bunch of rowdy boys when they could be out making money. 

   And yet… 

   I actually discovered a few things that I would like to share with you.

   Maybe you know them already, maybe you were even a Scout once. 

   For starters…they make excellent salesmen!   

   Some of these boys will be awesome salesmen in the future! 

   Yeah, they have a merit badge for that! 

   Who’d a thunk? The Boy Scouts rolling out the next ”Billie Mays”! 

   Well, it’s not to far off. 

   I was impressed! They were taught some really creative ways to sell.  

   And, some vivid ways to keep them safe!    

  They have safety protocols better than OSHA! While earning their “Tote n Chip” for whittling they have a term called “Circle of Blood”? It’s basically an arm reach area around the knife wielding scout that you want to refrain from being in. The accident zone! Get too close and whittlers knife could cut you, hence the blood.  

   Which leads me to the last thing I would like to share…   

   The boys were told time and time again, to act as a team, not as individuals! 

   Together Each Achieves More! 

   Eliminate the “I” and “Me” and instead use “We” and “Us”. 

   It takes too long to try and do things by yourself. Ask for help. Ask your team. 

   We can learn a lot from a Scout. And, we can put what we learn to better use in our business. 

   That term Circle of Blood reminds of me of another…it’s called the…”Circle of Influence”! No blood involved in this one! This circle comprises of your most trusted advisors and friends. Those that you can call at a moments notice and get advice or help. Although some entrepreneurs treat their Circle of Influence like the scouts Circle of Blood. They don’t want friends and mentors getting to close for fear they will get hurt by the advice. 

   This is where the whole “Team” approach comes in. Without a team to lean on, to trust, and to look after you, you will never be able to have a viable company. You can’t do it all on your own. It’s physically, mentally and emotionally not possible. 

    You need to count on others and you need to have confidence in their abilities. 

    Sure, I could have made some money not going to scout camp, but the lessons learned…are priceless!     

   Until Next Time,               

     “Live with Passion!” 

   Rob Anspach    

  P.S.  If you’re serious like I am about reshaping your business, about making it a lean, mean, money making machine then you need to join my “Back to the Drawing Board” coaching program. This is unlike probably anything you’ve ever experienced before, yet, it will feel refreshingly honest and new. This program will help reestablish you with your business again and give you that feeling that you have purpose and meaning and help you move in the direction that will have the greatest impact in making money.   

P.P.S. ”Back to the Drawing Board” coaching is individualized – it’s customized to your exact needs and not a cookie-cutter one size fits all, take it or leave program. If interested reply and I will share with you all the details.

 

Rob Anspach is a “brilliantly savvy” entrepreneur who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace, how to dramatically improve their business so they enjoy coming to work again and how to win over customers regardless of price. Discover how easy it is to make money in your online or offline marketing, to attract and retain clientele and profit from your passions… visit http://www.robanspach.com  today!

 

 

The cheapest, most effective marketing ever revealed!

      Today’s the day! 

       Today I reveal to you the cheapest, easiest, most overlooked marketing strategy ever invented. 

       It’s not video! 

       I’ll give you a hint… this type of marketing has been around for over 100 years. 

       It’s your business card.

        Well, maybe not yours!

        Most business cards I’ve seen are well…to be blunt, downright awful. 

       Name, Rank Serial Number on the front and a Big Ole’ nothing on the back. 

       If you only knew the true power of this little 2 inch x 3 inch piece of card stock, you would have this at the forefront of your marketing arsenal. 

       For less than .04 each you could have a full color, glossy, front and back marketing tool driving people to call you every day. 

       I’m going to take an example out of my own playbook and show you how I drive people to call my cleaning business using just a business card. 

       Yep, I did say cleaning business. Long story short… I started a cleaning business in 1995 and after a few years of struggling realized I needed help. I methodically learned all about marketing and by 1998 I was not only making money, I was designing all my own ads.  

        Here’s my unconventional but highly effective business card that I use to drive customers into my marketing funnel. I tell them what to expect from me, what’s in it for them to call me and how they can try my service risk free without cost or obligation of any kind. But, it’s also a tool to eliminate those I didn’t want to do service for. 

         Take a gander… 

  
      

          Notice the doodles? 

          These copy cosmetics actually help point the potential customer in the right direction and get them to take action. 

          The back side bottom has a referral spot which a customer can fill out and give to a friend. 

          Using a business card in this fashion increases referral business without the need to spend tons of money on wasteful advertising that doesn’t work. 

          With every cleaning a client gets 3 cards to hand out. They then get sent 3 more in a few days when I send them a “Thank You” card. They’ll also receive more cards with each service reminder we send out.  Over a years time, they might receive over 24 cards. That’s 2 a month on average!    

          Imagine something that costs so little has the potential to make you so much money. But like I said, most business cards are terrible and have no compelling features what so ever! 

           In my cleaning business the average profit generated from one $35 box of 1000 business cards is worth on average $45,000. That my friend is one of the most powerful return on investments you will achieve anywhere. For every 1 dollar I spent on business cards, I get in return $1,285! That’s not too shabby! 

           Redesign your business cards not to please you, but to compel people to call you! It can be the single, most cost effective marketing tool you’ll ever use to grow your business and generate an avalanche of referrals.                            

  Until Next Time,                        

  “Live with Passion!” 

   Rob Anspach    

  P.S.  If you’re serious like I am about reshaping your business, about making it a lean, mean, money making machine then you need to join my “Back to the Drawing Board” coaching program. This is unlike probably anything you’ve ever experienced before, yet, it will feel refreshingly honest and new. This program will help reestablish you with your business again and give you that feeling that you have purpose and meaning and help you move in the direction that will have the greatest impact in making money.  

 P.P.S. ”Back to the Drawing Board” coaching is individualized – it’s customized to your exact needs and not a cookie-cutter one size fits all, take it or leave program. If interested reply and I will share with you all the details.

Contact Information

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Email: rob@robanspach.com                                   Phone: (717)330-7947 

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 Follow me on Facebook, LinkedIn, Twitter, YouTube & WordPress!

                    

 

Rob Anspach is a “brilliantly savvy” entrepreneur who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace, how to dramatically improve their business so they enjoy coming to work again and how to win over customers regardless of price. Discover how easy it is to make money in your online or offline marketing, to attract and retain clientele and profit from your passions… visit http://www.robanspach.com  today!

Rob is also the creator & dynamic force behind Success Secrets TV, the new online show dedicated to helping entrepreneurs stay successful… check it out by going to… http://www.SuccessSecrets.TV

Social media etiquette from a Baltimore housewife!

 Over the years I have shared my thoughts and frustrations in regards to social media…and I appreciate you listening. 

       I have shared ideas, tips and secrets to help you get more how out of your social media experience. You’ve thanked me. 

       But today, I’m going to do something different… 

       I’m going to introduce you to a friend of mine… who as it happens is not a marketer, or an entrepreneur or even a social media guru. Nope! 

       She’s just a mom! A mom who cares about her family to write her response to what she sees concerning Facebook and social media in general. 

        Her name is Jaimie Jacobs and her article is entitled, “Facebook Status Updates: What Not To Write!        

        http://www.helium.com/items/2180749-facebook-status-updates-what-not-to-write    

        Read it!

        Comment on it!

        Tell her Rob sent you!  

        Until Next Time,                       

  “Live with Passion!” 

   Rob Anspach    

   P.S. The internet is full of mom’s just like Jaimie who are very expressive with their thoughts and we marketers could take a lesson from their handbook every now and then. 

The truth about fanpages!

It’s about 6:30pm EST and I’m still sitting at my computer.

I made the mistake of taking yesterday off to spend at the beach. And, today I’m paying for it.

I had several emails and a few phone calls while I was away.

It seems what’s on everybody’s mind right now is how to make their fanpage more effective. To some just having a fanpage would do wonders.

But, a word of caution…

A fanpage won’t do diddly if you don’t work it!

“You got to work it, work it!” – as my kids would sing, from the movie Madagascar.

Yep, you have to actively engage readers (followers, friends, stalkers) or whatever you wish to call them, to respond to what it is you are conveying.

It’s not easy.

If they have hundred of friends (or in my case thousands), your message may not get much “play-time” and may just fall on deaf ears.

So, truth be told…why waste time creating a fanpage if you aren’t going to continously make it interesting and fun.

The best fanpages incorporate a “thank you” for liking us feature. Or, some type of incentive to get people to share the page with their friends.

Yeah, I know it’s crazy!

Just a few years ago, there was no Facebook. Now, if your business doesn’t have a fanpage you are labled a leaper or maybe something worse.

The times they are a changing…are you keeping up?

I know!

Almost 3 years ago, I screwed up!

In the early days of fanpage development I made a few mistakes…even had my very first fanpage shut down for two weeks due to violating Facebook’s terms of service agreement. Which, ironically wasn’t my fault, but it did cost me time and money.

It was a hard lesson to learn.

Now, with Facebook surpassing 600 million active members, having a fanpage for your business is definately the way to build sales. And, you need to do it right!

Gimmicks work for a bit! They are like that tangling carrot in front of the mule to get him to move forward. Eventually, the donkey will get tired and want to eat the carrot. So substance is just as important.

The key is to keep your followers engaged…is to actively educate and entertain them.

 

Until Next Time, 

      “Live with Passion!” 

      Rob Anspach    

P.S.  If you need help with your fanpage (setting up, increasing traffic, conversion), give me shout out! I offer consulting, content creation and yes, even management of your fanpage.  

Contact Information

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Email: rob@robanspach.com                                   Phone: (717)330-7947

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

 Follow me on Facebook, LinkedIn, Twitter, YouTube & WordPress!

                    

Rob Anspach is a “brilliantly savvy” entrepreneur who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace, how to dramatically improve their business so they enjoy coming to work again and how to win over customers regardless of price. Discover how easy it is to make money in your online or offline marketing, to attract and retain clientele and profit from your passions… visit http://www.robanspach.com  today!

Rob is also the creator & dynamic force behind Success Secrets TV, the new online show dedicated to helping entrepreneurs stay successful… check it out by going to… http://www.SuccessSecrets.TV

Are you waving it proudly?

Kind of a weird subject line isn’t it?

Are you waving it proudly?

You’re probably shaking your head, wondering where the heck I’m going with this aren’t you? Maybe, you’ve already decided I lost my marbles, but the curiosity is killing you, so you are still hear hanging on every word. Cool! (the hanging on every word part, not the losing of my marbles part)

Well, if you’re a citizen of the United States…this day should already be circled on your calendar.

Let me explain…it happened 234 years ago.

I’m sure you weren’t there!

But, trust me, it was kind of awesome.

You see, on this day way back in 1777, our country had formally adopted by resolution our country’s red, white and blue iconic symbol.

The American Flag!

It’s a symbol of freedom, it’s a badge of honor and it’s beacon of hope!

But, Rob, I didn’t come here for a history lesson.

True!

Like everyday events that unfold before us, the past and present are reminders that can be used as powerful motivators to push us into the future.

I’ve said this before, and I’ll say it again…everyday is a new day to promote your products or services.

Use it!

Your marketing is the flag that gets you noticed…wave it proudly!

A year ago, almost to the day…one of my client’s sent out his first ”Flag Day” promotion. A small postcard with a picture of him and his staff waiving American Flags. The headline read…”Proudly serving the fine folks of (his town)!”  On the address side, it had a brief statement of what Flag Day meant to him and how his clients could take advantage of a discount by mentioning his card.

A promotion tied to an event!

It was simple, yet effective!

Marketing doesn’t require lots of thinking or planning, although it does require action!

You must do something!

And, I don’t mean just do it once! I hear that garbage all the time…”I tried that once and it didn’t work”…waah!

Wave that flag all over the place…that’s the only way people will take notice.

After a while people will take notice of your marketing, and they will associate your marketing as your flag that waives proudly. They will see you as their beacon of hope, then they tell their friends about you!

Happy Flag Day!

       

Until Next Time, 

      “Live with Passion!” 

      Rob Anspach   

P.S. That same client who basically started his postcard marketing campaign with his Flag Day promo, now sends out a new postcard just about every week. Some are wacky, some serious! His average return on investment is 20 to 1. For every 1 spent on promotion, he receives 20 back. Click on the links below and discover additional days that could be used as marketing campaigns.

  National Holidays & Food Holiday List -

 http://www.statesymbolsusa.org/National_Symbols/American_Hollidays.html

  Unofficial National Days -  http://www.louderbacks.com/home/dict/days.html

 

No wonder you’re not catching anything!

     Over the weekend I had the opportunity to take my 6 year old son fishing with the Cub Scouts. 

      By the time we showed up, there were about 50 kids and their dads (and some moms) strategically positioned around this small lake ready to fish. 

      Fish they did! 

      It was like a “warrior” fish competition. 

      I wasn’t prepared for this level of madness! 

      I brought a small fishing rod for my son, a bucket and a small tackle box. 

      Five minutes into fishing, my son caught this massive clump of algea that sprang into the branches above when he gave it a tug. 

      The next 20 minutes were spent, untangling the fishing line from me, the branch above and shielding my eyes from the gaze the other parents were giving me. 

      “Dad, I don’t like fishing, can’t we just throw rocks at them instead”, to which I really wanted to say, “at the parents?”

      As I was getting my son’s rod and reel ready for round two of “algea into tree” fishing, a real live authentic tobacco chewing redneck approached me and said, “whaja usin fer bait?” 

      I suppose not fishing for many years I was out of the loop on the proper methodologies of bait using (or fishing for that matter). And, this gentleman (term used very loosely here) graciously shared with me “what fer” bait I should be using. 

      Funny thing was, most of the kids didn’t catch anthing. They just wanted to run around, throw rocks and be kids. It was the parents (mostly dads) that were treating this event as a competition.  

      It got me thinking. 

      Most entrepreneurs start out like the unprepared fisherman. 

      Instead of using rods and nets to fish, they use advertising, marketing and word or mouth techniques. 

      And like the “warrior” fisherman, the entrepreneur will get better at capturing clients (fish) as his/her experience grows. 

      The true fisherman is patient, understands the dynamics of his equipment, knows what bait to use to attract and (this is the big one) knows where the right fish are. 

      I meet so many entrepreneurs who act like the clueless fisherman. They have no idea how to advertise, where to find the best clients or what do when they get them. 

      Basically they are like the typical 6 year old who throws stones into the water in hopes of stunning a few fish along the way. 

      If you want the best clients, you have to learn to be a better entrepreneur. 

      Study marketing!  

      Study the habits of your potential clients! 

      Use the right tools to make capturing clients more effective.    

      Now go out and fish!       

     Until Next Time,   

       “Live with Passion!”

        Rob Anspach   

 P.S.  Knowing where to fish is just as important as knowing how to fish!

P.P.S. Discover how to be a better entrepreneur…reply for details or click on the icon below.

 

What’s your guarantee…and how can I exploit it?

 In 1996, I was into my first full year as a freshly minted entrepreneur, and was asked what my guarantee was. 

       “Huh, hmm, well!”, was my response. 

       I had no clue!  

       Then I thought about it! 

       The more I thought about it, the more I realized that if I offered such a guarantee, my customers would find a way to pick through the loop holes and exploit me. No way, not me! 

         Remember when Domino’s pizza offered, “Fresh, hot pizza, delivered in 30 minutes or less or it’s FREE”… this was precisely the reason I never wanted a guarantee, I was that jerk that stood by the door with a stop watch in my hand waiting for my free pizza. 

        I’m not falling for that! 

        So, I dismissed the idea! No guarantees for me! Screw ‘em! 

        I mean really, why should I offer my best service to someone and then have them not pay me. Forget it, ain’t gonna happen! 

        And so, for 2 more years I resisted the temptation. 

        Then, I changed my mind!  

        Nope, no light bulb going off! 

        Instead, it was more like, how do I explain it…

         Did you ever watch the TV show NCIS where DiNozo gets smacked upside the back of the head by Gibbs his superior? Yeah, it’s kind of like that! The sudden feeling that you’ve done something wrong and the immediate discomfort you experience with each head smack.            

        There I was, for the very first time, putting into my advertising, a big bold, “exploit me please” guarantee, that even my dad thought I was off my rocker! 

        Here I was, a young cocky entrepreneur, bucking the trend and going full tilt into unknown territory.  

        Yep, I was crazy! 

        And, it worked!

         “The Most Thorough Carpet & Upholstery Cleaning You’ve Ever Seen…or it’s FREE!” 

         Can you guess what business I was in? (Actually, still in! I still own that business, going on 16 years. http://premierecarpetcleaners.com ) 

         In the last 13 years of using a guarantee, do you know how many people tried to blatantly rip me off? If you guessed higher than 10, you are way off! Hold your left hand out, with fingers extended, now fold two fingers inward…how many fingers remain outstretched? Three! Yep 3 in 13 years. 

         Here’s why! 

         By offering a guarantee you are reversing the risk. You are taking the responsbility and the fear of experiencing a sucky service or product away from the customer and taking ownership of it. You are saying, “There is no need to fear, my guarantee is here!” (okay, sorry, that’s a throwback to the old “Underdog” catch phrase,from the late 60′s early 70′s, wow, I’m getting nostalgic, I might have to go watch it…oops sorry, A.D.D kicking in…refocusing!) 

         If you are proud of your service, and know full well that you are delivering only your best, then by all means, guarantee it! 

         Word of caution…if your service is below par in any area or you are dishonest in your approach, offering a guarantee then not standing behind it…well, if you’ve never heard the expression “Karma’s a bitch“…you will fully understand what I mean, the first time a customer puts you through the ringer. 

         After, experimenting with guarantees in my cleaning biz, I finally decided to kick it up a notch and do something that no other cleaner was brave enough to do. Double the guarantee. In 1999, I launched my 200% better than risk free guarantee! 

         ”I’m obsessed with giving YOU…the consumer, the Most Amazing Experience you’ve ever had with any service company. In fact, if you’re not ABSOLUTELY THRILLED with our professional quality service, we’ll return and re-clean any areas of concern, and if I still have not met your expectations, you don’t pay. It’s that easy! Then, I will gladly pay (up to 100% of my original work order) for another IICRC Certified company to clean your carpets. Plus, I will make a $50 donation to any charity of your choosing on your behalf.”        

         This was the whip topping on my insanity cake! 

         The guy who swore he would never, ever use a guarantee goes full force into crazy mode and offers up his soul with every cleaning. 

         I wanted customers to know that they had nothing to worry about. They would be protected and I was willing to go the distance. Lock, stock and barrel – no excuses! 

         Not happy, no problem, here’s your money back and I’ll pay another cleaner out of my pocket to fix my screw up and then donate in your name to the charity of your choice for wasting your precious time.        

        I’ve taken that same philosophy and applied it to all my ventures! If you’re not head-over-heels happy with my product, you don’t pay…it’s that simple! That’s right, I want customers doing cart-wheels in the street, dancing on the ceiling, shouting from the rooftops how I helped them. I want them out there telling their friends how I saved their day, and that I stood behind my service and shielded them from any harm.

         Make your guarantee BIG, make it BOLD! Keep it simple!

        I’ve been told more times than I can count on my fingers and toes that my prices were higher than my competition but because of my guarantee, they felt safer hiring me than them.

         Safer?

         Well, that’s exactly what a guarantee does. It’s removes all fear. It provides a safety net for your customers. So, yes, safer!

          The more benefit you can create for a potential client to you use you, the easier the sale will be and the greater the satisfaction the customer will have.

          Guarantee it!

       Until Next Time,   

    “Live with Passion!”

     Rob Anspach   

 P.S.  In Jay Abraham’s book (which I highly recommend you read, right now), “Getting Everything You Can, From All You’ve Got!“, Jay says, “Make it so your clients come out so far ahead by dealing with you they would be stupid not to. Even if they decide that your product is not for them and they return it – they still come out of the deal with the refund and many bonuses that they never had before dealing with you.”

P.P.S. I’m changing the name ”Be A Better Entrepreneur” Seminar to “Be A Better Entrepreneur” Academy…I feel the word “Academy” has a better sound to it. Everyone seems to use “seminar” to describe what they are doing…Blah, boring! Presenters will be renamed “Instructors” and the whole event will revolve around creating a dynamic, intense learning experience. Yep, The Be A Better Entrepreneur Academy will craft you into a lean, mean, money making machine.  http://BeABetterEntrepreneur.com  

 

 

I can’t believe you were involved!

       It’s disappointing to say the least!

       Maybe even comes as a complete shock!

       Yet, some would say that they expected it!

       And you were involved!   

       Okay, maybe you weren’t! But, you could be!

       Scandals seem to be popping up everywhere these days.

       Arnold confesses to affair! Weiner sends explicit photos via text!

       The list goes on!

      Is it still considered “shocking”? Sure it is!

       And you can capitilize on it!

       Yep, use it! Have fun with it!

       Why do you think “trash mags” stay in business?

       They recycle the torrid stories, spin them into a sensational, more believable, story. True or not, these magazines know how to hook you and keep you reading.

       You can use the same spunkiness in your marketing as well.

       Charlie McDermott (a marketing mentor and friend) loves to push the limit on entertainment while getting people hooked on his StandOut TV. In one of his early episodes, you’ll see how he used his affair as a marketing tool. Classic!

        http://www.standout.tv/episodes/time-for-your-affair/

       You can do this too! A headline, a story, a doctored photo, or a video!

       Be the scandal, if only in your marketing!

       You don’t need “Tiger Blood” to be a winner!

       Start thinking of ways to be different. To make a splash with your market! To stand out!    

   Until Next Time,   

    “Live with Passion!”

     Rob Anspach   

 P.S.  Charlie is an awesome resource of fresh, inspiring and yes even jaw-dropping marketing, follow his web show. If you haven’t listened to the interview I did with Charlie here’s the link (it was recorded in February 2010) but the information is still unbelievablely fresh and helpful. http://bit.ly/j0cZ2S