The truth about fanpages!

It’s about 6:30pm EST and I’m still sitting at my computer.

I made the mistake of taking yesterday off to spend at the beach. And, today I’m paying for it.

I had several emails and a few phone calls while I was away.

It seems what’s on everybody’s mind right now is how to make their fanpage more effective. To some just having a fanpage would do wonders.

But, a word of caution…

A fanpage won’t do diddly if you don’t work it!

“You got to work it, work it!” – as my kids would sing, from the movie Madagascar.

Yep, you have to actively engage readers (followers, friends, stalkers) or whatever you wish to call them, to respond to what it is you are conveying.

It’s not easy.

If they have hundred of friends (or in my case thousands), your message may not get much “play-time” and may just fall on deaf ears.

So, truth be told…why waste time creating a fanpage if you aren’t going to continously make it interesting and fun.

The best fanpages incorporate a “thank you” for liking us feature. Or, some type of incentive to get people to share the page with their friends.

Yeah, I know it’s crazy!

Just a few years ago, there was no Facebook. Now, if your business doesn’t have a fanpage you are labled a leaper or maybe something worse.

The times they are a changing…are you keeping up?

I know!

Almost 3 years ago, I screwed up!

In the early days of fanpage development I made a few mistakes…even had my very first fanpage shut down for two weeks due to violating Facebook’s terms of service agreement. Which, ironically wasn’t my fault, but it did cost me time and money.

It was a hard lesson to learn.

Now, with Facebook surpassing 600 million active members, having a fanpage for your business is definately the way to build sales. And, you need to do it right!

Gimmicks work for a bit! They are like that tangling carrot in front of the mule to get him to move forward. Eventually, the donkey will get tired and want to eat the carrot. So substance is just as important.

The key is to keep your followers engaged…is to actively educate and entertain them.

 

Until Next Time, 

      “Live with Passion!” 

      Rob Anspach    

P.S.  If you need help with your fanpage (setting up, increasing traffic, conversion), give me shout out! I offer consulting, content creation and yes, even management of your fanpage.  

Contact Information

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Email: rob@robanspach.com                                   Phone: (717)330-7947

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

 Follow me on Facebook, LinkedIn, Twitter, YouTube & WordPress!

                    

Rob Anspach is a “brilliantly savvy” entrepreneur who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace, how to dramatically improve their business so they enjoy coming to work again and how to win over customers regardless of price. Discover how easy it is to make money in your online or offline marketing, to attract and retain clientele and profit from your passions… visit http://www.robanspach.com  today!

Rob is also the creator & dynamic force behind Success Secrets TV, the new online show dedicated to helping entrepreneurs stay successful… check it out by going to… http://www.SuccessSecrets.TV

Are you waving it proudly?

Kind of a weird subject line isn’t it?

Are you waving it proudly?

You’re probably shaking your head, wondering where the heck I’m going with this aren’t you? Maybe, you’ve already decided I lost my marbles, but the curiosity is killing you, so you are still hear hanging on every word. Cool! (the hanging on every word part, not the losing of my marbles part)

Well, if you’re a citizen of the United States…this day should already be circled on your calendar.

Let me explain…it happened 234 years ago.

I’m sure you weren’t there!

But, trust me, it was kind of awesome.

You see, on this day way back in 1777, our country had formally adopted by resolution our country’s red, white and blue iconic symbol.

The American Flag!

It’s a symbol of freedom, it’s a badge of honor and it’s beacon of hope!

But, Rob, I didn’t come here for a history lesson.

True!

Like everyday events that unfold before us, the past and present are reminders that can be used as powerful motivators to push us into the future.

I’ve said this before, and I’ll say it again…everyday is a new day to promote your products or services.

Use it!

Your marketing is the flag that gets you noticed…wave it proudly!

A year ago, almost to the day…one of my client’s sent out his first ”Flag Day” promotion. A small postcard with a picture of him and his staff waiving American Flags. The headline read…”Proudly serving the fine folks of (his town)!”  On the address side, it had a brief statement of what Flag Day meant to him and how his clients could take advantage of a discount by mentioning his card.

A promotion tied to an event!

It was simple, yet effective!

Marketing doesn’t require lots of thinking or planning, although it does require action!

You must do something!

And, I don’t mean just do it once! I hear that garbage all the time…”I tried that once and it didn’t work”…waah!

Wave that flag all over the place…that’s the only way people will take notice.

After a while people will take notice of your marketing, and they will associate your marketing as your flag that waives proudly. They will see you as their beacon of hope, then they tell their friends about you!

Happy Flag Day!

       

Until Next Time, 

      “Live with Passion!” 

      Rob Anspach   

P.S. That same client who basically started his postcard marketing campaign with his Flag Day promo, now sends out a new postcard just about every week. Some are wacky, some serious! His average return on investment is 20 to 1. For every 1 spent on promotion, he receives 20 back. Click on the links below and discover additional days that could be used as marketing campaigns.

  National Holidays & Food Holiday List -

 http://www.statesymbolsusa.org/National_Symbols/American_Hollidays.html

  Unofficial National Days -  http://www.louderbacks.com/home/dict/days.html

 

No wonder you’re not catching anything!

     Over the weekend I had the opportunity to take my 6 year old son fishing with the Cub Scouts. 

      By the time we showed up, there were about 50 kids and their dads (and some moms) strategically positioned around this small lake ready to fish. 

      Fish they did! 

      It was like a “warrior” fish competition. 

      I wasn’t prepared for this level of madness! 

      I brought a small fishing rod for my son, a bucket and a small tackle box. 

      Five minutes into fishing, my son caught this massive clump of algea that sprang into the branches above when he gave it a tug. 

      The next 20 minutes were spent, untangling the fishing line from me, the branch above and shielding my eyes from the gaze the other parents were giving me. 

      “Dad, I don’t like fishing, can’t we just throw rocks at them instead”, to which I really wanted to say, “at the parents?”

      As I was getting my son’s rod and reel ready for round two of “algea into tree” fishing, a real live authentic tobacco chewing redneck approached me and said, “whaja usin fer bait?” 

      I suppose not fishing for many years I was out of the loop on the proper methodologies of bait using (or fishing for that matter). And, this gentleman (term used very loosely here) graciously shared with me “what fer” bait I should be using. 

      Funny thing was, most of the kids didn’t catch anthing. They just wanted to run around, throw rocks and be kids. It was the parents (mostly dads) that were treating this event as a competition.  

      It got me thinking. 

      Most entrepreneurs start out like the unprepared fisherman. 

      Instead of using rods and nets to fish, they use advertising, marketing and word or mouth techniques. 

      And like the “warrior” fisherman, the entrepreneur will get better at capturing clients (fish) as his/her experience grows. 

      The true fisherman is patient, understands the dynamics of his equipment, knows what bait to use to attract and (this is the big one) knows where the right fish are. 

      I meet so many entrepreneurs who act like the clueless fisherman. They have no idea how to advertise, where to find the best clients or what do when they get them. 

      Basically they are like the typical 6 year old who throws stones into the water in hopes of stunning a few fish along the way. 

      If you want the best clients, you have to learn to be a better entrepreneur. 

      Study marketing!  

      Study the habits of your potential clients! 

      Use the right tools to make capturing clients more effective.    

      Now go out and fish!       

     Until Next Time,   

       “Live with Passion!”

        Rob Anspach   

 P.S.  Knowing where to fish is just as important as knowing how to fish!

P.P.S. Discover how to be a better entrepreneur…reply for details or click on the icon below.

 

What’s your guarantee…and how can I exploit it?

 In 1996, I was into my first full year as a freshly minted entrepreneur, and was asked what my guarantee was. 

       “Huh, hmm, well!”, was my response. 

       I had no clue!  

       Then I thought about it! 

       The more I thought about it, the more I realized that if I offered such a guarantee, my customers would find a way to pick through the loop holes and exploit me. No way, not me! 

         Remember when Domino’s pizza offered, “Fresh, hot pizza, delivered in 30 minutes or less or it’s FREE”… this was precisely the reason I never wanted a guarantee, I was that jerk that stood by the door with a stop watch in my hand waiting for my free pizza. 

        I’m not falling for that! 

        So, I dismissed the idea! No guarantees for me! Screw ‘em! 

        I mean really, why should I offer my best service to someone and then have them not pay me. Forget it, ain’t gonna happen! 

        And so, for 2 more years I resisted the temptation. 

        Then, I changed my mind!  

        Nope, no light bulb going off! 

        Instead, it was more like, how do I explain it…

         Did you ever watch the TV show NCIS where DiNozo gets smacked upside the back of the head by Gibbs his superior? Yeah, it’s kind of like that! The sudden feeling that you’ve done something wrong and the immediate discomfort you experience with each head smack.            

        There I was, for the very first time, putting into my advertising, a big bold, “exploit me please” guarantee, that even my dad thought I was off my rocker! 

        Here I was, a young cocky entrepreneur, bucking the trend and going full tilt into unknown territory.  

        Yep, I was crazy! 

        And, it worked!

         “The Most Thorough Carpet & Upholstery Cleaning You’ve Ever Seen…or it’s FREE!” 

         Can you guess what business I was in? (Actually, still in! I still own that business, going on 16 years. http://premierecarpetcleaners.com ) 

         In the last 13 years of using a guarantee, do you know how many people tried to blatantly rip me off? If you guessed higher than 10, you are way off! Hold your left hand out, with fingers extended, now fold two fingers inward…how many fingers remain outstretched? Three! Yep 3 in 13 years. 

         Here’s why! 

         By offering a guarantee you are reversing the risk. You are taking the responsbility and the fear of experiencing a sucky service or product away from the customer and taking ownership of it. You are saying, “There is no need to fear, my guarantee is here!” (okay, sorry, that’s a throwback to the old “Underdog” catch phrase,from the late 60′s early 70′s, wow, I’m getting nostalgic, I might have to go watch it…oops sorry, A.D.D kicking in…refocusing!) 

         If you are proud of your service, and know full well that you are delivering only your best, then by all means, guarantee it! 

         Word of caution…if your service is below par in any area or you are dishonest in your approach, offering a guarantee then not standing behind it…well, if you’ve never heard the expression “Karma’s a bitch“…you will fully understand what I mean, the first time a customer puts you through the ringer. 

         After, experimenting with guarantees in my cleaning biz, I finally decided to kick it up a notch and do something that no other cleaner was brave enough to do. Double the guarantee. In 1999, I launched my 200% better than risk free guarantee! 

         ”I’m obsessed with giving YOU…the consumer, the Most Amazing Experience you’ve ever had with any service company. In fact, if you’re not ABSOLUTELY THRILLED with our professional quality service, we’ll return and re-clean any areas of concern, and if I still have not met your expectations, you don’t pay. It’s that easy! Then, I will gladly pay (up to 100% of my original work order) for another IICRC Certified company to clean your carpets. Plus, I will make a $50 donation to any charity of your choosing on your behalf.”        

         This was the whip topping on my insanity cake! 

         The guy who swore he would never, ever use a guarantee goes full force into crazy mode and offers up his soul with every cleaning. 

         I wanted customers to know that they had nothing to worry about. They would be protected and I was willing to go the distance. Lock, stock and barrel – no excuses! 

         Not happy, no problem, here’s your money back and I’ll pay another cleaner out of my pocket to fix my screw up and then donate in your name to the charity of your choice for wasting your precious time.        

        I’ve taken that same philosophy and applied it to all my ventures! If you’re not head-over-heels happy with my product, you don’t pay…it’s that simple! That’s right, I want customers doing cart-wheels in the street, dancing on the ceiling, shouting from the rooftops how I helped them. I want them out there telling their friends how I saved their day, and that I stood behind my service and shielded them from any harm.

         Make your guarantee BIG, make it BOLD! Keep it simple!

        I’ve been told more times than I can count on my fingers and toes that my prices were higher than my competition but because of my guarantee, they felt safer hiring me than them.

         Safer?

         Well, that’s exactly what a guarantee does. It’s removes all fear. It provides a safety net for your customers. So, yes, safer!

          The more benefit you can create for a potential client to you use you, the easier the sale will be and the greater the satisfaction the customer will have.

          Guarantee it!

       Until Next Time,   

    “Live with Passion!”

     Rob Anspach   

 P.S.  In Jay Abraham’s book (which I highly recommend you read, right now), “Getting Everything You Can, From All You’ve Got!“, Jay says, “Make it so your clients come out so far ahead by dealing with you they would be stupid not to. Even if they decide that your product is not for them and they return it – they still come out of the deal with the refund and many bonuses that they never had before dealing with you.”

P.P.S. I’m changing the name ”Be A Better Entrepreneur” Seminar to “Be A Better Entrepreneur” Academy…I feel the word “Academy” has a better sound to it. Everyone seems to use “seminar” to describe what they are doing…Blah, boring! Presenters will be renamed “Instructors” and the whole event will revolve around creating a dynamic, intense learning experience. Yep, The Be A Better Entrepreneur Academy will craft you into a lean, mean, money making machine.  http://BeABetterEntrepreneur.com  

 

 

I can’t believe you were involved!

       It’s disappointing to say the least!

       Maybe even comes as a complete shock!

       Yet, some would say that they expected it!

       And you were involved!   

       Okay, maybe you weren’t! But, you could be!

       Scandals seem to be popping up everywhere these days.

       Arnold confesses to affair! Weiner sends explicit photos via text!

       The list goes on!

      Is it still considered “shocking”? Sure it is!

       And you can capitilize on it!

       Yep, use it! Have fun with it!

       Why do you think “trash mags” stay in business?

       They recycle the torrid stories, spin them into a sensational, more believable, story. True or not, these magazines know how to hook you and keep you reading.

       You can use the same spunkiness in your marketing as well.

       Charlie McDermott (a marketing mentor and friend) loves to push the limit on entertainment while getting people hooked on his StandOut TV. In one of his early episodes, you’ll see how he used his affair as a marketing tool. Classic!

        http://www.standout.tv/episodes/time-for-your-affair/

       You can do this too! A headline, a story, a doctored photo, or a video!

       Be the scandal, if only in your marketing!

       You don’t need “Tiger Blood” to be a winner!

       Start thinking of ways to be different. To make a splash with your market! To stand out!    

   Until Next Time,   

    “Live with Passion!”

     Rob Anspach   

 P.S.  Charlie is an awesome resource of fresh, inspiring and yes even jaw-dropping marketing, follow his web show. If you haven’t listened to the interview I did with Charlie here’s the link (it was recorded in February 2010) but the information is still unbelievablely fresh and helpful. http://bit.ly/j0cZ2S

Generating leads just got easier!

  Back a few months ago I interviewed John Spangler for my Success Secrets TV show and what grew out of that was a fantastic friendship that incidentally is spawning a brand new service.

         You see, during one of our many brainstorming sessions, we started talking about lead generation. And, how businesses are being bamboozled with so much techno-jargon that they are swindled out of their hard earned dollars chasing after so-called leads.

         Not to pick on any names, but one does come to mind, and if you’ve used their system before, you just might figure the name out. Their whole premise, is charge by the lead! Which, in and by itself, could be a valuable thing. However, when you are being charged for a lead that 5 other companies could be getting too, then it’s value is grossly overstated.

          This was the major complaint we found with most lead generation systems. No exclusivity! You were being charged $13-$20 or more per lead regardless of the quality of the lead. Then, fighting as fast as humanly possible to call that lead, to secure the sale, before your competitor snatched them from you.     

           The lead generation company was making all the money! 

          The other complaint that most contractors had using their flawed system, well, they boiled down to quality of leads. If consumers were just browsing the system, window shopping so-to-speak and filled in the form…BLAM! The contractor just got clipped a fee. The consumer would end up getting hounded by various contractors all drooling over the prospect in hopes of making a sale…only to realize it was a bogus lead.

           So, John and I started coming up with ideas. And then more ideas. After many late night calls, gallons of high-octane java, volumes of note taking and many sleepless days…we did it!

           Well, almost! I’ll get to that!

           We developed “Local Leads R Us“!

           A lead generation service, designed to match consumers with professionals without all the hassles.

           It’s still in beta-testing. We’re still working all the bugs out of the website!

           But here’s the skinny! And, why I know you’ll love it!

           No individual lead fees! No fighting over leads! No competition what so ever!

           Nope, none of that!

           Just a straightforward way to capture clients without all the hassles.

           I can tell you want to know more, right?

           How to join? What it costs? All the nitty-gritty stuff!

           To join, simply fill out the form on the website, or reply to this email with your name, contact information and a brief description of what it is that you do.

           The initial cost… $299 to join and $299 a month. Which we’ve been told is an absolute steal for the generation of qualified, unlimited, exclusive leads.

           For a limited time… (and yes, I know “limited time offers” are so over done, but what I’m about to say…and knowing full well, that this system can help you and that everyone will want it soon…we have to limit the amount of “newbies” joining up).

           It’s not that we don’t want a ton of new clients using this system, oh, we do, trust me! It’s that we are still working out all the kinks and cleaning up the site. It’s still a work in progress.

           So we need 27 anxious entrepreneurs to help us!

           In return, you’ll receive all the benefits of using the system for just $99 down and $99 a month.  

           Yeah, it’s a whopping savings! But, it also helps us out. We need to hammer out all the glitchs, and yes, there are a few left. Hey, I have to be honest. 

           If it was 100% finished and ready to go…you’d better believe I would charging the full amount. By working with 27 brilliant entrepreneurs and getting them to give us feedback on what’s working and what’s not, we can make incremental changes that will make the system complete.

       Capturing clients can be a daunting task, but if you do it right, the return on investment can be huge!

  Until Next Time,   

   “Live with Passion!”

     Rob Anspach   

 P.S.   If you peruse the site you’ll notice a few mistakes and I believe somewhere it asks what type of lead you are looking for and when you click it and shows “roofing”, yeah, that gave me a chuckle too! Just disregard that, John was hopped-up on way too much coffee that night and just put something in that field. If you’re a roofer then it’s great, but if not just disregard it. It’ll be changed anyway.

 P.P.S.  If you are definately interested in trying the system out and want to be one of the first 27, shoot me an email (rob@robanspach.com )and say YES, SIGN ME UP! 

How frustrated are you?

The other day I decided I had had enough with the piles of papers and other “crap” that was on my desk and made an executive decision that I must do something with it.

However, being the “smart-ass” that I am, and knowing full well that what I was about to do would probably, change that, most likely get me fired being employed elsewhere…I threw caution to the wind and just did it my way.

Ooh, it wasn’t pretty.

But it certainly felt good!

Papers, checks, various business cards, bills, files, pens, pencils – yep, everything on my desk that wasn’t connected to my computer was now scattered all over my office. But, my desk was clean.

Most people would never do what I did. Though they might feel like they need to do it, and really they should do it, but they don’t. They hold back.

Impulse control is nice to have…it keeps us grounded. Yet, sometimes, prevents us from being expressive and venting our frustrations.

Entrepreneurs need an outlet to get rid of all their pent up frustrations, even if it’s just tossing papers around.

Getting frustrated, in most cases, will lead you to taking some sort of action.

Me getting frustrated at the mess on my desk, led me to take action, it also got me to rethink how I file, where I put my papers and what can have the priviledge of being on my desk.

How is tossing papers and reorganizing going to help build my business your say?

Well, I hear it all the time… “It’s the economy!”, “People aren’t willing to pay for quality anymore!”, or “Advertising doesn’t work, it’s just a waste of money!”

Getting frustrated at the lack of clients you have or the lack of quality clients or even the lack of sales right now, should force you to take massive action and do a major course correction…or maybe you’re not frustrated enough yet!

Well, sure the economy isn’t as strong as it was a few years ago, but don’t use it as an excuse to not make money, or capture clients or promote your business.

For every story I hear about some company ready to go under, I hear equal stories about how successful others are.

Do you know what the difference is between the successful company and the not-so successful one? If you read this far, it should be obvious!

One got frustrated enough to take action, the other didn’t!

What company do you want to be?

Until Next Time, 

   “Live with Passion!”

     Rob Anspach 

 P.S.  Frustration leads to action! Action leads to progress! Progress leads to innovation! Innovation leads to success. Success leads to fortune! Get Frustrated!

P.P.S.  Exclusive subscriber notice…Gets posted to website on Monday May 23, 2011… Mark your calendars for February 3, 4 & 5 (2012) for the Be A Better Entrepreneur seminar. The event will be held in Orlando Florida and will be priced at $2995 per person. However, the first 30 people who sign up will save $2000 and get into the event for only $995.00 – click the link to take advantage of this fantastic pricing. Plus, the first 30 will receive a private marketing jam session one of nights of the seminar.

https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=6HZ2KWEYGN8NJ

Seminars designed exclusively for the self-employed!

Contact Information

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Email: rob@robanspach.com                                   Phone: (717)330-7947

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

 Follow me on Facebook, LinkedIn, Twitter, YouTube & WordPress!

                    

Rob Anspach is a “brilliantly savvy” entrepreneur who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace, how to dramatically improve their business so they enjoy coming to work again and how to win over customers regardless of price. Discover how easy it is to make money in your online or offline marketing, to attract and retain clientele and profit from your passions… visit http://www.robanspach.com  today!

Rob is also the creator & dynamic force behind Success Secrets TV, the new online show dedicated to helping entrepreneurs stay successful… check it out by going to… http://www.SuccessSecrets.TV

What is TBU?

Last Thursday, I spoke at Jeff Cross’ Totally Booked University marketing mini-clinic! I shared with the attendees the in’s and out’s of social media networking, the why’s and how’s of newsletter marketing and the importance of using qr codes as a marketing tool. But, before the event… I sat down with Jeff and he shared with me… …some tips on time management, …why requests from others can lead to new opportunities for you, …what TBU is all about, …why trust is important …and why “face-time” is critical to building your business. Best of all, I filmed it! It’s only about 7 minutes long, but it’s packed full of some really good stuff! Go ahead, have a look! Success Secrets TV – The Jeff Cross Interview Until Next Time,     “Live with Passion!”        Rob Anspach        P.S.  Want to see some other great interviews? Go to http://SuccessSecrets.tv

Contact Information ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Email: rob@robanspach.com                                   Phone: (717)330-7947 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Rob Anspach is a “brilliantly savvy” entrepreneur who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace, how to dramatically improve their business so they enjoy coming to work again and how to win over customers regardless of price. Discover how easy it is to make money in your online or offline marketing, to attract and retain clientele and profit from your passions… visit http://www.robanspach.com  today! Rob is also the creator & dynamic force behind Success Secrets TV, the new online show dedicated to helping entrepreneurs stay successful… check it out by going to… http://www.SuccessSecrets.TV

Time to Mature?

When you’re young people are always saying things like, “oh, there’s plenty of time to mature”, right? I’m sure you’ve heard it. Then you do something (possibly screw up somewhere) and then the phrase changes dramatically to… “I can’t wait until you mature!” Well, the same can be said about your social media posts. They need time to mature. Not necessary written better. They just need a longer shelf life. Have you ever noticed when looking at social sites like Twitter and Facebook there are always a few posters who fire their messages in rapid succession. You start reading one, then another hits you, then another! It’s kind of like putting one jelly bean in your mouth and before you are done chewing it, you put another in there and repeat the process until you’re mouth is stuffed. Too much is ridiculous! You need breathing room! I’m sure you have plenty to say…but rapid fire postings do nothing but overwhelm a reader and get them sick and tired of being overstuffed. Time to mature! Social media is all about the 3 E’s! Educate, Entertain and Engage! You can’t do any of those things if your posts don’t have time to be read. Yep, your posts need time to mature! Like a fine wine…they need time to be savored, sipped and enjoyed! Not gulped down hillbilly style! I can’t tell you the exact time your posts will be read…but I can make some recommendations on how to give your posts some hang time and more “umph”! Instead of posting several times in an hour, cut your posts down to every couple of hours. Sometimes the less you say is more powerful then what you say. It’s not the quantity…it’s the quality! Ideally, four to six posts a day is usually plenty. This gives you plenty of opportunity to share with your fans and followers the newest widget, what your dog did, the latest pics of your kids, your vacation, recommended links or blog posts, and the list goes on. Too many posts all at once and you become the little kid who jumps around screaming “look at me, see what I’m doing”! When people stop watching, you up the ante and increase the frequency, hoping that you will garner some attention. Sorry, it doesn’t work that way! Facebook has done a wonderful job at filtering out the “look at me” type posts and replacing them with a “SEE MORE POSTS FROM” headline. If you want to read more just click the link, if not then do nothing. Decrease frequency, increase response! By decreasing the frequency of your posts and giving them more time to mature you’ll discover more people will respond to your message increasing the chances of developing more fans and followers. Until Next Time,     “Live with Passion!”      Rob Anspach         P.S. Some other posts you might wish to read (related to social media)…    Seriously, Do You Do This? http://robanspach.wordpress.com/2011/03/16/seriously-do-you-do-this/    Disruptive Technology http://robanspach.wordpress.com/2010/09/23/disruptive-technology/    Poor Matt! http://robanspach.wordpress.com/2010/09/22/poor-matt-im-gonna-pick-on-him/    P.P.S. Tired of not booking enough jobs? Frustrated at the quality of customers that are calling you? Maybe it’s time to kick your marketing up a notch. Learn proven techniques that really work. This workshop is open to any service industry (not just carpet cleaning), but seats are filling fast. Hurry! The event takes place this Thursday 4/28 from 6-9pm in Langhorne PA. I’ll be co-teaching along with Jeff Cross. The cost is $139, you can bring a guest foan additional $79  Here’s the link to sign up http://cleaningprofessor.com/philadelphia-cleaning-marketing.html

Contact Information ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Email: rob@robanspach.com                                   Phone: (717)330-7947 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Rob Anspach is a “brilliantly savvy” entrepreneur who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace, how to dramatically improve their business so they enjoy coming to work again and how to win over customers regardless of price. Discover how easy it is to make money in your online or offline marketing, to attract and retain clientele and profit from your passions… visit http://www.robanspach.com  today! Rob is also the creator & dynamic force behind Success Secrets TV, the new online show dedicated to helping entrepreneurs stay successful… check it out by going to… http://www.SuccessSecrets.TV

The Facebook Employer Link Fix!

I spent the last several hours ripping my hair out because my employer links on my Facebook profile didn’t go where they were supposed to go!Have you checked yours? Well, I really hadn’t thought about it (my link) until this morning when I was editing my profile and wanted to add some things. That’s when the fun began. (Yeah, that’s scarcasm!) I clicked and was surprised that my fanpage didn’t show up! It was replaced by a generic, non-descript BLAH-boring “sad-excuse” for a page I had ever seen. These so-called place pages occurred when Facebook made everyone upgrade to their latest format. Well, after many attempts to correct this error, and looking on Facebook’s Q&A section, I found nothing but more confusion as to correct this injustice. I Googled my dilemma and found I needed Firefox and some developer tools… I thought is it really that hard to do this, why do I need to jump through freaking hoops here? This is going to sound crazy but… It’s actually very simple! Maybe, that’s why Facebook didn’t post it anywhere. It’s too simple! Here’s what to do! On your personal page under your name, there should an “Edit Profile” link. Click it! You will be sent to your Profile page where you can edit all of your personal info. To the left you should see “Education & Work” – again click on it. It’s this page that will show you your employer (or employers) names & dates and some general information. Select the one you want and… Just delete it! Yep, delete your employer listing! (Told you it was crazy!) Now retype it! Type it just like whatever fanpage you wish to have your employer name be directed to. As you’re typing, there should be a shaded bar below the box that will display… “Add” followed by whatever you typed. If you have spelled the name correctly, then click on the shaded bar. If you’re page displays a picture that matches what your trying to accomplish than you are good to go and your fan/employer page is now linked and ready to be clicked on. If not, you may need to create a fan page for your business and then re-do the linking process again. Having the links work the proper way will help fans/followers find you, know more about you and have a reason to “Like” you. Until Next Time,     “Live with Passion!”        Rob Anspach         P.S. If you don’t have a Facebook fanpage – here’s the link to an article I wrote back in April of 2010    http://robanspach.wordpress.com/2010/04/22/its-so-simple-why-arent-you-doing-it/

Contact Information ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Email: rob@robanspach.com                                   Phone: (717)330-7947 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~  Follow me on Facebook, LinkedIn, Twitter, YouTube & WordPress!                      Rob Anspach is a “brilliantly savvy” entrepreneur who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace, how to dramatically improve their business so they enjoy coming to work again and how to win over customers regardless of price. Discover how easy it is to make money in your online or offline marketing, to attract and retain clientele and profit from your passions… visit http://www.robanspach.com  today! Rob is also the creator & dynamic force behind Success Secrets TV, the new online show dedicated to helping entrepreneurs stay successful… check it out by going to… http://www.SuccessSecrets.TV