Three weeks can make all the difference!

It’s been 3 weeks since my last post.

In that time, I traveled half way round the world to be a chaperone for the youth of my church. We visited some pretty amazing places. Some very humbling, some very choatic and others helped put my life in a new perspective.

We visited the Grotto at Lourdes France, The Basilica’s in Loyola & Burgos Spain and then participated in World Youth Day in Madrid.

While in Madrid we suffered from heat exhaustion and got the experience of being a human sandwich while riding the Metro. (eew!)

I had only been home for about 8 hours when the earthquake hit. Not a very welcoming sign.

Then the next day I was incapacitated with a sinus cold (most likely from the recycled airplane air) that sidelined me for a few days. Then the hurricane struck.

No power! No water! No cell service!

I thought okay…more signs.

Most of us take for granted all the great things we have until we can’t get them elsewhere. We are used to instant access to computers, cell service, fast food, heck you name it…if it makes our life easier in any way we do it, right?

It took me a while to see the signs before I had that “lightbulb” moment!

Doing things the easy way…isn’t always the best way!

Accepting who I am and what I stand for is and will always be what people judge me by. If I am true to myself, so will people be towards me. If I am false or misleading, people will see right through me.

Here’s the kicker, and why my life is taking on a new perspective.

You see, not that I found religion, I’ve always had it…it’s just that religion is now more important to me than used to be. Yeah, three weeks can make all the difference.

I’ve heard it before and most likely I will continue to hear it again…you can’t mix religion with business.

I’ve even taught this in my social media classes.

I was wrong!

You see, what I discovered was the complete opposite of what I taught and what I heard…and this just doesn’t apply to religion…it could even be politics.

Talk about it!

Share your thoughts, your views and your stories and watch in amazement as your sales grow!

Yeah, I did say grow! As in more sales, mega money, boat loads of dollars.

What the fudge, Rob!

Why you flip flopping?

Simple!

The more in common you have with your client, the more comfortable they will be hiring you the next time, or shelling out mucho dinero for what you to deliver.

So regardless of your religious beliefs or political agendas, if you find others that share your convictions, your commonalities will help solidify sales.

How to find people like you?

If you’re a church going person, well, that’s the first place I would look.

Or, maybe if you’re into the political scene, join the local party and get to know the group.

Look for people just like you!

And those people will introduce you to more people and soon you will have a list of people who share the same ideologies as you.

All because you stopped trying to avoid the controversial “hot button” and talked about the exact things people warned you not to.

I’ll leave you with this… a quote from Adam Hommey (a facebook friend), “Proclaim who you are in a positive way and allow it to resonate with those who resonate with you!”

Talk soon!

Until Next Time, 

      “Live with Passion!” 

   Rob Anspach 

  P.S.   I’ll be conducting a social media marketing teleseminar towards the end of September. It’ll be packed full of “ready to use now” tricks and tips followed by a Q&A session. Every participant will receive a copy of the teleseminar along with a special bonus (valued at $99). The cost to participate in this seminar is just $74. If you would like to learn the secrets to making social media work for you, simply reply to rob@robanspach.com with “YES, tell me more” and I will email more details and a link to sign up.

Blood and influence!

  Last week I spent 2 days volunteering at Boy Scouts of America’s Camp Bashore.  

   I was reluctant at first. I mean, really, who wants to spend a couple of days with a bunch of rowdy boys when they could be out making money. 

   And yet… 

   I actually discovered a few things that I would like to share with you.

   Maybe you know them already, maybe you were even a Scout once. 

   For starters…they make excellent salesmen!   

   Some of these boys will be awesome salesmen in the future! 

   Yeah, they have a merit badge for that! 

   Who’d a thunk? The Boy Scouts rolling out the next ”Billie Mays”! 

   Well, it’s not to far off. 

   I was impressed! They were taught some really creative ways to sell.  

   And, some vivid ways to keep them safe!    

  They have safety protocols better than OSHA! While earning their “Tote n Chip” for whittling they have a term called “Circle of Blood”? It’s basically an arm reach area around the knife wielding scout that you want to refrain from being in. The accident zone! Get too close and whittlers knife could cut you, hence the blood.  

   Which leads me to the last thing I would like to share…   

   The boys were told time and time again, to act as a team, not as individuals! 

   Together Each Achieves More! 

   Eliminate the “I” and “Me” and instead use “We” and “Us”. 

   It takes too long to try and do things by yourself. Ask for help. Ask your team. 

   We can learn a lot from a Scout. And, we can put what we learn to better use in our business. 

   That term Circle of Blood reminds of me of another…it’s called the…”Circle of Influence”! No blood involved in this one! This circle comprises of your most trusted advisors and friends. Those that you can call at a moments notice and get advice or help. Although some entrepreneurs treat their Circle of Influence like the scouts Circle of Blood. They don’t want friends and mentors getting to close for fear they will get hurt by the advice. 

   This is where the whole “Team” approach comes in. Without a team to lean on, to trust, and to look after you, you will never be able to have a viable company. You can’t do it all on your own. It’s physically, mentally and emotionally not possible. 

    You need to count on others and you need to have confidence in their abilities. 

    Sure, I could have made some money not going to scout camp, but the lessons learned…are priceless!     

   Until Next Time,               

     “Live with Passion!” 

   Rob Anspach    

  P.S.  If you’re serious like I am about reshaping your business, about making it a lean, mean, money making machine then you need to join my “Back to the Drawing Board” coaching program. This is unlike probably anything you’ve ever experienced before, yet, it will feel refreshingly honest and new. This program will help reestablish you with your business again and give you that feeling that you have purpose and meaning and help you move in the direction that will have the greatest impact in making money.   

P.P.S. ”Back to the Drawing Board” coaching is individualized – it’s customized to your exact needs and not a cookie-cutter one size fits all, take it or leave program. If interested reply and I will share with you all the details.

 

Rob Anspach is a “brilliantly savvy” entrepreneur who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace, how to dramatically improve their business so they enjoy coming to work again and how to win over customers regardless of price. Discover how easy it is to make money in your online or offline marketing, to attract and retain clientele and profit from your passions… visit http://www.robanspach.com  today!

 

 

The cheapest, most effective marketing ever revealed!

      Today’s the day! 

       Today I reveal to you the cheapest, easiest, most overlooked marketing strategy ever invented. 

       It’s not video! 

       I’ll give you a hint… this type of marketing has been around for over 100 years. 

       It’s your business card.

        Well, maybe not yours!

        Most business cards I’ve seen are well…to be blunt, downright awful. 

       Name, Rank Serial Number on the front and a Big Ole’ nothing on the back. 

       If you only knew the true power of this little 2 inch x 3 inch piece of card stock, you would have this at the forefront of your marketing arsenal. 

       For less than .04 each you could have a full color, glossy, front and back marketing tool driving people to call you every day. 

       I’m going to take an example out of my own playbook and show you how I drive people to call my cleaning business using just a business card. 

       Yep, I did say cleaning business. Long story short… I started a cleaning business in 1995 and after a few years of struggling realized I needed help. I methodically learned all about marketing and by 1998 I was not only making money, I was designing all my own ads.  

        Here’s my unconventional but highly effective business card that I use to drive customers into my marketing funnel. I tell them what to expect from me, what’s in it for them to call me and how they can try my service risk free without cost or obligation of any kind. But, it’s also a tool to eliminate those I didn’t want to do service for. 

         Take a gander… 

  
      

          Notice the doodles? 

          These copy cosmetics actually help point the potential customer in the right direction and get them to take action. 

          The back side bottom has a referral spot which a customer can fill out and give to a friend. 

          Using a business card in this fashion increases referral business without the need to spend tons of money on wasteful advertising that doesn’t work. 

          With every cleaning a client gets 3 cards to hand out. They then get sent 3 more in a few days when I send them a “Thank You” card. They’ll also receive more cards with each service reminder we send out.  Over a years time, they might receive over 24 cards. That’s 2 a month on average!    

          Imagine something that costs so little has the potential to make you so much money. But like I said, most business cards are terrible and have no compelling features what so ever! 

           In my cleaning business the average profit generated from one $35 box of 1000 business cards is worth on average $45,000. That my friend is one of the most powerful return on investments you will achieve anywhere. For every 1 dollar I spent on business cards, I get in return $1,285! That’s not too shabby! 

           Redesign your business cards not to please you, but to compel people to call you! It can be the single, most cost effective marketing tool you’ll ever use to grow your business and generate an avalanche of referrals.                            

  Until Next Time,                        

  “Live with Passion!” 

   Rob Anspach    

  P.S.  If you’re serious like I am about reshaping your business, about making it a lean, mean, money making machine then you need to join my “Back to the Drawing Board” coaching program. This is unlike probably anything you’ve ever experienced before, yet, it will feel refreshingly honest and new. This program will help reestablish you with your business again and give you that feeling that you have purpose and meaning and help you move in the direction that will have the greatest impact in making money.  

 P.P.S. ”Back to the Drawing Board” coaching is individualized – it’s customized to your exact needs and not a cookie-cutter one size fits all, take it or leave program. If interested reply and I will share with you all the details.

Contact Information

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Email: rob@robanspach.com                                   Phone: (717)330-7947 

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

 

 Follow me on Facebook, LinkedIn, Twitter, YouTube & WordPress!

                    

 

Rob Anspach is a “brilliantly savvy” entrepreneur who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace, how to dramatically improve their business so they enjoy coming to work again and how to win over customers regardless of price. Discover how easy it is to make money in your online or offline marketing, to attract and retain clientele and profit from your passions… visit http://www.robanspach.com  today!

Rob is also the creator & dynamic force behind Success Secrets TV, the new online show dedicated to helping entrepreneurs stay successful… check it out by going to… http://www.SuccessSecrets.TV

How frustrated are you?

The other day I decided I had had enough with the piles of papers and other “crap” that was on my desk and made an executive decision that I must do something with it.

However, being the “smart-ass” that I am, and knowing full well that what I was about to do would probably, change that, most likely get me fired being employed elsewhere…I threw caution to the wind and just did it my way.

Ooh, it wasn’t pretty.

But it certainly felt good!

Papers, checks, various business cards, bills, files, pens, pencils – yep, everything on my desk that wasn’t connected to my computer was now scattered all over my office. But, my desk was clean.

Most people would never do what I did. Though they might feel like they need to do it, and really they should do it, but they don’t. They hold back.

Impulse control is nice to have…it keeps us grounded. Yet, sometimes, prevents us from being expressive and venting our frustrations.

Entrepreneurs need an outlet to get rid of all their pent up frustrations, even if it’s just tossing papers around.

Getting frustrated, in most cases, will lead you to taking some sort of action.

Me getting frustrated at the mess on my desk, led me to take action, it also got me to rethink how I file, where I put my papers and what can have the priviledge of being on my desk.

How is tossing papers and reorganizing going to help build my business your say?

Well, I hear it all the time… “It’s the economy!”, “People aren’t willing to pay for quality anymore!”, or “Advertising doesn’t work, it’s just a waste of money!”

Getting frustrated at the lack of clients you have or the lack of quality clients or even the lack of sales right now, should force you to take massive action and do a major course correction…or maybe you’re not frustrated enough yet!

Well, sure the economy isn’t as strong as it was a few years ago, but don’t use it as an excuse to not make money, or capture clients or promote your business.

For every story I hear about some company ready to go under, I hear equal stories about how successful others are.

Do you know what the difference is between the successful company and the not-so successful one? If you read this far, it should be obvious!

One got frustrated enough to take action, the other didn’t!

What company do you want to be?

Until Next Time, 

   “Live with Passion!”

     Rob Anspach 

 P.S.  Frustration leads to action! Action leads to progress! Progress leads to innovation! Innovation leads to success. Success leads to fortune! Get Frustrated!

P.P.S.  Exclusive subscriber notice…Gets posted to website on Monday May 23, 2011… Mark your calendars for February 3, 4 & 5 (2012) for the Be A Better Entrepreneur seminar. The event will be held in Orlando Florida and will be priced at $2995 per person. However, the first 30 people who sign up will save $2000 and get into the event for only $995.00 – click the link to take advantage of this fantastic pricing. Plus, the first 30 will receive a private marketing jam session one of nights of the seminar.

https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=6HZ2KWEYGN8NJ

Seminars designed exclusively for the self-employed!

Contact Information

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Email: rob@robanspach.com                                   Phone: (717)330-7947

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

 Follow me on Facebook, LinkedIn, Twitter, YouTube & WordPress!

                    

Rob Anspach is a “brilliantly savvy” entrepreneur who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace, how to dramatically improve their business so they enjoy coming to work again and how to win over customers regardless of price. Discover how easy it is to make money in your online or offline marketing, to attract and retain clientele and profit from your passions… visit http://www.robanspach.com  today!

Rob is also the creator & dynamic force behind Success Secrets TV, the new online show dedicated to helping entrepreneurs stay successful… check it out by going to… http://www.SuccessSecrets.TV

Web Success Part 2

Back in January I interviewed John Spangler for my online show Success Secrets TV…we had so much fun, that we did another episode!   This one is jam-packed full of internet tricks, web secrets and tips that will put your website on overdrive.   I don’t want to give too much away, but I will tell you, if you implement what we share on this video…you’ll can literally be on page one of the search engines in very little time.   Web Success Part 2 – A Success Secrets TV Special Edition Episode Would love to get your feedback! As John says…”It’s wicked!”   Oh, and look for Part 3 coming soon!     Until Next Time,   “Live with Passion!”   Rob Anspach P.S. If your business isn’t moving in the direction you would like it to be, let’s talk! Just send me an email and tell me a little bit about yourself and your company. Tell me why you think your sales aren’t where they should be, tell me what you’ve tried and why you think it didn’t work. The more I know about your situation, the better equipped I can be to help you improve and make money.   P.P.S. I’ll be teaching the social media, newsletter and QR marketing aspects of Jeff Cross’ Totally Booked University ‘Mini-Clinic’ on Thursday August 28th (6pm-9pm) in Langhorne PA. Although it’s designed around the carpet cleaning industry…any service business will benefit. This is real world advice that is guaranteed to get that phone to ring and put money in your pocket. Click the link to learn more. http://cleaningprofessor.com/philadelphia-cleaning-marketing.html

Contact Information ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Email: rob@robanspach.com Phone: (717)330-7947 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Rob Anspach is a “brilliantly savvy” entrepreneur who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace, how to dramatically improve their business so they enjoy coming to work again and how to win over customers regardless of price. Discover how easy it is to make money in your online or offline marketing, to attract and retain clientele and profit from your passions… visit http://www.robanspach.com today! Rob is also the creator & dynamic force behind Success Secrets TV, the new online show dedicated to helping entrepreneurs stay successful… check it out by going to… http://www.SuccessSecrets.TV

 

It’s April 1st, but there’s no joke!

Yeah, yeah, yeah…it’s all fun and games until someone gets hurt!  April Fools on me, right! But this isn’t a joke! A prank! Or whatever trick you like to pull on April 1st! If you run a business…today marks the end of the first quarter of this year. What have you accomplished? Are sales in line with last year? Better? Worse? How’s your marketing? Are you being consistant with your message? Are you keeping in contact with your clients? A monthly newsletter? Reminder cards? Thank you cards? Is your social media sites drawing people in? Or discouraging people away? Are expenses being controlled or allowed to fritter away? Sure, there are a ton more questions you should be considering…are you? Quarterly reviews play a significant part in helping guide your business. They can show you where you’re deficient, what your strengths are and where the money is coming from. They can also be the exact lifesaver a business needs, I call them the quarterly kick-in-the-ass most businesses need. Yep, a real wake up call to most businesses. Some have no clue! Yet, they continue to operate for years under the assumption things will get better. What a joke! Things don’t magically improve! If you want change, you have to make change happen! Take time today to sit down and get that review process going. Look at your numbers! Look at your systems! Quit joking around! Get serious! Maybe the last three months weren’t so good, but that doesn’t mean the next nine will be the same. Although if you continue to do the same things over and over again…guess what, you could be financially and emotionally hurt! Make April Fools a day of reflection and so that you don’t stay the fool all year long. Until Next Time, “Live with Passion!” Rob Anspach P.S. If your business isn’t moving in the direction you would like it to be, let’s talk! Just send me an email and tell me a little bit about yourself and your company. Tell me why you think your sales aren’t where they should be, tell me what you’ve tried and why you think it didn’t work. The more I know about your situation, the better equipped I can be to help you improve and make money. P.P.S. Beginning April 15th, I’m launching a brand new coaching program. For now, I’m keeping this group small, no more than 15 people. It’ll be designed to keep you moving forward, keeping you accountable and giving you that push you need to stay successful. I’ll keep you posted.

Contact Information  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Email: rob@robanspach.com Phone: (717)330-7947 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Follow me on Facebook, LinkedIn and Twitter! Rob Anspach is a “brilliantly savvy” entrepreneur who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace, how to dramatically improve their business so they enjoy coming to work again and how to win over customers regardless of price. Discover how easy it is to make money in your online or offline marketing, to attract and retain clientele and profit from your passions… visit http://www.robanspach.com today! Rob is also the creator & dynamic force behind Success Secrets TV, the new online show dedicated to helping entrepreneurs stay successful… check it out by going to… http://www.SuccessSecrets.TV

Millionaire Mastery

Today’s the day…

…the day I start accepting applications for my “Millionaire Mastery” coaching program.

“Millionaire Mastery” is designed to excel your entrepreneurial spirit, grow your business by quantum leaps, and carve out the lifestyle you desire.

This exclusive program is limited to 30 entrepreneurs, willing to change their mindset and make a positive difference in how they make money, attract clients and enhance their personal lives.

No hype, no BS, just proven solutions that will give you the edge, that will put you on top of the game, and give you the advantage to overcome the obstacles that are keeping you from being a millionaire.

To see if “Millionaire Mastery” is right for you…just click the link and I’ll be glad to fill you in. www.themillionairemasterycoach.com

Until next time,

“Live with passion”

Rob Anspach

www.robanspach.com

P.S. If for some reason you don’t qualify for “Millionaire Mastery”, don’t fret… there’s plans for a Monthly Coaching Program that will have less stringent standards.

Guidance, Ideas and Fresh Starts!

Today I received too separate calls wanting the same thing…me to help them develop a coaching program for their respective industries.

Will I do it? Most likely.

You see, there are a lot of entrepreneurs that need help right now.

This economy has changed the direction of many companies…some are just hanging by a proverbial thread. They need guidance, ideas and some a fresh start.

Some maybe to far gone for my help…hopefully thats not you. Others don’t want to get to that point and realize they need to take steps to help them overcome failure and ensure positive changes to continued successes.

My Millionaire Mastery Coaching Program is set to launch on April 15th, 2010 and already the response is phenomenal… and I don’t even have a webpage up for it yet.

As much as I want to make this about my program, or about me helping you grow…I don’t want you to think I’m being self-serving here…so forgot about everything you just read. Well, almost everything…

I do want to talk about…
Guidance, Ideas & Fresh Starts!

Where do you turn for guidance when it comes to marketing, client retention, social media and how to have a millionaire mindset? Well you could turn to books, educational videos or even the internet. The problem you would most likely face is that you would have to sift and sort through all the fluffery, outdated information and useless techinques that don’t work…not to mention all the time wasted. Or you could seek out a professional who understands how marketing really works?

Who gives you ideas that will help turn your business into a money making machine? Ideas are just ideas if they are not acted on. If you are hiring a professional to give you ideas…make sure they hold you accountable for those ideas. Sure it’s your money…and you are free to do with it however you like…but money spent on ideas that aren’t implemented…is a total waste of resources, time and energy.

When you falter, who provides fresh start solutions that will enable you to bypass the competition and play the game with a whole new set of rules? 99% of most so-called gurus have no clue how to be game-changers, they’ve played the game so long that they only know how to play by the rules. Rules are made to be created, altered and yes broken…knowing how and when is the key to playing the game to your advantage.

I could probably write a book on what to look for when it comes to guidance, ideas and fresh starts… just remember that not all marketing & business consultants are created equal…some are more brilliantly savvy than others!

Until next time,

“Live with passion”

Rob Anspach

www.robanspach.com
rob@robanspach.com

P.S. When you learn to sift & sort through the information, be held accountable and learn to play the game with a new set of rules… you’ll discover a renewed passon for the business you created.

Identify…eliminate!

Do you offer too much? Do you perform too many services?

Most likely you do! Most likely, it’s killing your bottom line.

You see the misconception in business is to offer more choices, so customers don’t go elsewhere. By offering more, by giving more options, by having choices – customers will buy more from you… wrong!

If you’re a service business, this way of thinking “more is better” is only going to stretch you thin.

Identify all the areas, in your business, which are profitable.
Then eliminate the areas that cost you money, time, or hassle.

If you offer 10 different services to you customers…and all 10 are profitable…well, fantastic for you! Although, I highly doubt all ten are.

My friend is a heating and cooling specialist. He knows his stuff.

His problem: he wanted to be all things to his customers. He wanted to make more money by cutting out the subcontractors. He added various departments and expanded into electrical, plumbing, carpentry and some other trades he shouldn’t have.

He overstretched his boundaries and lost focus of his core services.

He was an expert at heating and cooling and only partially competent in the new areas he added. Because he stretched the business too thin, trying to offer all things to his customers… the profitability of heating and cooling started to decline.

He realized that expansion, offering services he shouldn’t have, cost him valuable time, resources and money.

He eliminated all the extra services and focused on his core business of heating and cooling.
It was hard lesson to learn…and costly too! He is now making more money keeping the focus of his business on what he knows.

What areas (or services) is your business overstretched in?
What areas are not profitable?
What areas in your business can be eliminated?

Identify…eliminate!

Until next time,

Live with passion

Rob Anspach
www.robanspach.com
rob@robanspach.com

P.S. If you need help identifying the areas in your business that could be eliminated, then email me and I’d be glad to set up a consultation.

P.P.S. In some cases, the service that was first offered when the company started, is no longer profitable or is too time consuming to be offered. It’s okay to eliminate it.

P.P.P.S. Starting in March, I’ll be offering a coaching program called “The Monday Morning Advisor”. Just as the name implies… this coaching program will take place every Monday Morning via a teleseminar. Email me for details!