| On Saturday I was asked to submit an article to Cleanfax Magazine (it’s a resource for the cleaning industry) about the recent rebranding and renaming of the Institute for Inspection Cleaning and Restoration Certification.
I won’t tell you the new name…it’s rather stupid, in my opinion.
What I will say, is that I’m not alone in my feelings.
My article was supposed to be short…around 500 or so words.
It turned out to be 1400 words and I probably could have kept going.
To sum up the article… rebranding is not the answer.
Upping the ante on your marketing efforts is!
Too many times, companies get complacent in their efforts to convey their message to the end-user. After a while that complacency affects how a company perceives their own marketing.
Then, they decide that the name, the image or logo of their business no longer is attractive. Rebranding begins!
Yet, it’s still the same old company.
Same flaws! Same outdated message! Same people running the show!
Forget rebranding! Learn to remarket!
Yep, a marketing makeover will have your company looking fabulous! (snaps fingers in a z pattern)
Is your marketing clear? Does it convey the right message? Is it trustworthy?
Remarketing is the game changing method preferred by those that desire to make the necessary changes to increase revenue and win over customers. No name change involved.
It’s not that difficult if you take the time to do it.
Let customers know what you, your products and services are all about. Let them know what to expect from you. Eliminate their confusion. Give them a reason to trust you. Tell them upfront “what’s in it for them” to use you. Be their friend. Allow them to share their experiences about you with others. Be welcoming. Have empathy for them. Make them feel like family. Give them an experience.
Until Next Time,
“Live with Passion!”
Marketing Maniac & Social Media Genius
Helping clients achieve greater success!
P.S. If you’d like to see the full article ”Rebranding versus Remarketing! Lessons learned from the recent IICRC name change and how it can help you improve your relationship with your clients” before it appears in Cleanfax…reply to this post with “Send Me The Cleanfax Article, Please!”
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