What’s your niche?
I’m sure in the course of your entrepreneurial life someone has come up to you and asked what your niche was. And you probably looked at them a bit bewildered.
Niche?
What niche?
I thought that way too!
When I first started my cleaning business 16 years ago, I was after any customer that breathed. I just wanted someone to call me. I was gung-ho, ready and willing.
As the years progressed, I grew frustrated at certain segments of my customer base…I’ll call them the “no-money” group.
I would spend countless hours chasing after customers who I knew couldn’t afford me, yet I performed the service anyway and then complained when they didn’t pay up, pay on time, or even pay at all.
It was a vicious cycle.
So after many losing battles, countless uncollectible invoices and vowing I would never do that crap again…I fired all the problem accounts.
Then I got serious!
I knew what I didn’t want in a customer.
I just wasn’t sure who my ideal customer was.
Like a ton of bricks, it hit me!
What type of customer would allow me to have evenings & weekends off?
What type of customer is worth “X” amount to me in a year?
How many of those customers do I need to make “X” in a year?
I had created this company to fund my personal life and have more freedoms, not be a slave to a job.
I knew what I wanted and what must be done.
But I also knew that I needed to “up the ante” on my fun days, holidays, time off with the kids and personal me days.
So I figured I only had about 185 productive work days a year.
Would $1000 a day in sales work? How about $2000 or $3000 a day?
How many niched clients would I need to make a Million in sales?
Well if I did $5500 in sales a day I could easily break the million mark.
Yeah, it’s a lofty goal!
You see, that’s the true power of focusing on a niche that I really never caught on to when I first started my service company. By focusing on a niche you can easily charge more, work less and focus on a select type of client.
A buddy of mine took over his dad’s furniture restoration business about the same time I was starting my cleaning biz…we struggled together.
Then he did something that truly impressed me!
He went after just one type of client. Churches!
He figured that’s where the money was and where all his work could be. It turned out it was the biggest money bet of his life. Churches from far and wide called his company to restore their pews and chairs. He had more work than he could handle.
Learn to niche your product and service and watch your business grow and prosper.
Until Next Time,
“Live with Passion!”
Rob Anspach is a “brilliantly savvy” entrepreneur who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace, how to dramatically improve their business so they enjoy coming to work again and how to win over customers regardless of price. Discover how easy it is to make money in your online or offline marketing, to attract and retain clientele and profit from your passions… visit http://www.robanspach.com today!
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