Storytelling!

I bet you love a great story, don’t you?

I know I do!

I remember as a kid, my parents would tell me stories of long lost relatives, and it intrigued me. I would would fantasize about life so long ago.

I can picture in my mind the motorcycle accident my grandfather was involved in, which claimed the sight of his right eye. I was never there, in fact I wasn’t even born when it occurred… but the stories I’ve been told… I can see it as it really happened.

Or, how my wife’s grandfather would tell the story of how he came to America in the early 1950′s from southern France to Pennsylvania with just fifty dollars in his pocket.

If you ever get to meet my friend Sal, he kind of looks like Emeril. He can hook you in with his stories, his life growing up in New York, and his experiences being a boxing coach…you just don’t want him to stop. It’s riveting.

I even get a “kick” out of my brother-in-law telling me about his karate adventures.

It’s all about storytelling!

I recently did an interview with Joe Sugarman for my “Passions to Profits” audio interview series. If you don’t know who Joe is…well, besides being one of the foremost experts on copywriting, the guy responsible for launching BluBlocker sun glasses and author of many awe inspiring books, he is also a master storyteller.

“Dramatize an offer to make it interesting!”

Joe would weave stories about his experiences into his sales letters, advertising pieces and even his infomercials. Those stories would build drama, curiosity, fear or excitement. They would make you laugh or cry. They would get you involved and make you part of the story. And in the end, they would ask you to do something… buy the product!

Yep, a great storyteller can capture peoples attention and get them to buy from them.

Do you have a story to tell?

I bet you do!

I bet your story, behind how you became an entrepreneur is fascinating.

You should tell it.

Until next time,

Live with passion

Rob Anspach

www.robanspach.com

P.S. When you listen to my interview with Joe Sugarman, you’ll discover a fascinating story about Batman and how 250,000 plastic cards almost spelled the end of our copywriting hero.